September 24, 2016 — That crazy SEO thing everyone tells you you need? WordPress makes it pretty easy for even the most basic users. I’ll walk you through the basics anyone can do to help their website rank better. It isn’t all smoke and mirrors, and it isn’t snake oil. Content is king and I’ll teach you how to tackle your website like a true SEO.

September 24, 2016 — I’ve been contributing code to the WordPress project while being sponsored by DreamHost for about 5 years.
You’ll learn the core contribution process, what this looks like within the business, and how it can help you succeed in the WordPress marketplace.

約5年間にわたって、DreamHost のスポンサーシップを受けながら、コードを書くことで WordPress プロジェクトに貢献してきました。WordPress のコアに貢献するためのプロセス、それがビジネス環境においてどのような意味を持ち、WordPress のマーケットにおいてどのように成功に繋がるのかについて、お話します。

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September 23, 2016 — Everyone tells you to write more. No one tells you what to write. Or more importantly, how to be helpful. Chris articulates a strategy that allows him to help others – a strategy that you can copy for yourself – on your blog or business site.

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September 22, 2016 — Варвара расскажет о том, что необходимо подготовить для того, чтобы не разочароваться в результате совместной работы со специалистом над созданием блога: как сформулировать бренд и задачи блога, какой пакет документов необходимо подготовить и как избежать частых ошибок в структуре блога.

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September 21, 2016 — With the popularity of WordPress, the expectations of what WordPress can and can’t do — from the perspective of our clients and our end users — has solidified, for better or worse. The WordPress REST API provides an opportunity to break those expectations and use WordPress to deliver better experiences for end users and site administrators alike.

In this talk, I will cover many of the possibilities for using WordPress in new and exciting ways as well as to improve how we build the most common elements of a WordPress site. There will be practical examples of how to use the REST API and wild speculation to encourage you to imagine fun new ways to use WordPress.

This is a talk for developers, but it has no code. It is a talk about how and why to use the REST API and an exploration of the changing role of WordPress in the evolving web. Anyone with a basic understanding of WordPress will be able to follow it.

September 21, 2016 — Building and maintaining a website to market a business, to promote a cause, or to just blog an opinion is fraught with intellectual property (IP) issues. Protecting the content and branding on the website is one concern; making sure you are not infringing someone else’s copyrights and trademarks is another. In our globally connected economy where a strong internet presence is necessary for success, trademark bullies and copyright trolls are ever-watching; ready to pounce on unsuspecting infringers. We will discuss exactly what is protected by copyright law and by trademark law; common infringement risks seen on websites (and how to avoid them), and the fair use defense.

September 21, 2016 — The global WordPress community is on the raise with more WordPress events happening around the world every day and WordPress being translated in more languages with every release. This talk tells the story of how several core decisions combined with the ideas of a group of European WordPress friends helped pave the path of the global WordPress community.

今、WordPress のグローバルコミュニティは発展し続けています。WordPress のイベントが世界中で毎日開催され、新しいバージョンがリリースされるたびに新しい言語の翻訳が追加されています。このセッションでは、ヨーロッパの WordPress コミュニティが、グローバルコミュニティを作るという意図のもと、どのような意思決定をしてきたのか、その物語を共有します。

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September 20, 2016 — Did you know that people tend to donate more online than in person? You may be leaving money on the table if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship. Your website is more than just a tool to raise awareness for your cause. Whether you’re a nonprofit, religious based organization, or individual, online giving is a vital part of furthering your cause.

In this session attendees will learn not only how optimize your donation forms, but also how to present your message most effectively. As well, we will examine several simple, research-backed methods that any fundraiser can make to improve their online donation process. You’ll leave with the confidence that your donation pages and forms can effectively convert visitors into donors – and keep them giving for years to come

September 20, 2016 — Many podcasters turn to WordPress to help build the website that will be the landing page for their podcast show, but did you know there were themes, plugins, and best practices geared directly toward marrying your podcast and your WordPress site?

This session will talk about some of those best practices (and some not so good practices), and will cover some awesome podcast themes and plugins that will help you get the job done.

September 20, 2016 — Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.