August 19, 2016 — In this presentation I’ll show how WordPress themes (and sites) can be built to achieve 100/100 Google pagespeed. You’ll learn about my process of using Gulp to concatenate and minify resources, along with intentional enqueues and dequeues.

Bonus: some ways to configure cache plugins to achieve a similar effect.

Take aways:

How front-end performance effects mobile users on slower speeds.
Tips on improving front-end performance.
Gulp basics and how to use with WordPress.

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August 18, 2016 — The days of ten blue links are gone. When people search by voice they may never see a screen of results. Google’s answer boxes may allow people to find what they are searching for without going to another website. What is driving all this and how do you optimize for it? How can websites, blogs or local businesses take advantage of these changes? This presentation is most appropriate for someone with at least a basic knowledge of SEO.

Why search is fragmenting
The different ways people get search results these days
How to optimize for the new SEO

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August 18, 2016 — How much money and credibility would you lose if your website went down for a week? A day? An hour?

Let’s take a look at some of the most common things that can go wrong with a WordPress site. This talk will outline easy plans and steps you can take to prevent website disaster. We’ll also share a downloadable action plan to help you get started.

Takeaways:

Create an action plan covering most common issues that could befall your site(s).
Know how to increase security by making it more difficult for hackers to break in.
Have resources available to help in case the site faces problems too big for a backup to fix ( i.e., hacked with no clean backup; host goes out of business and takes site down.

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August 18, 2016 — What I’ve learned, as a developer, about interacting and empathizing with those poor non-developers who have given me money for code I have written and now expect me to help them, teach them, and respect them despite their absurd questions with obvious answers.

August 17, 2016 — In this session I am to go through a demonstration on how you can setup an e-commerce website using WordPress and WooCommerce. We’ll go through everything from setting up various products and product types, setting up taxes, payment gateways and shipping rates. We’ll also briefly get into the “sales funnel” with how you continue to connect to your customers to keep driving them back to your website for more conversions.

Take aways:

Learn to sell products or services for your website (or clients website).
Learn how to keep driving traffic to your site and some basic marketing tips.
Learn how to set up taxes and tax rates depending on your states requirement.

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August 17, 2016 — Google search results have changed. There are fewer and fewer search result slots that show real content. In a marketing era that’s all about content, how do you produce content that has a chance? In this instructional presentation, I will show you how to use free tools to assess your search result potential and craft content that can get you on the coveted first page of Google Search Results.

Take aways:

Learn how to use free tools to make informed decisions about what topics to write about.
Learn how to assess your search potential.
Learn how to sum up your competition.

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August 17, 2016 — Whether you’re redesigning an existing site or starting from scratch, content that puts the user first leads to happier users and better return on investment. User testing helps you understand your users and structure your content for them. It doesn’t require a large team or expensive resources. You can do it yourself, and WordPress makes it easier. We’ll cover card sorting, tree testing, prototype testing, understanding the data you collect and using it to design your content.

Take aways:

How a small team or individual can run effective user tests.
How WordPress makes user testing easier.
How to interpret user data to build a user-focused site.

August 17, 2016 — *This is a 15-minute Lightning Talk*

In this fast paced talk we’ll explore the workflow and best practices for team collaboration and project management while using Asana. Keep up with projects, people, processes and so much more… for free!

We’ll explore the hierarchy of organizing items so you can best decide which method fits your own personality and/or group size.

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August 17, 2016 — What are some of the ways to quickly get a WordPress site up and running with a minimal amount of effort?

An over view of core plugins, page builders and themes as well as the latest cutting edge software to help even the unmotivated get a high quality WordPress Site up and running.

Also a tongue and cheek humorous presentation that reveals the pitfalls of shortcuts and the final assessment of what it takes to get a WP based site live.

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August 17, 2016 — We are all competing with not only each other, but will the big boys for attention. Good will never be good enough again, only Superb content will move the needle for your business goals and get you noticed

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