September 30, 2023 — There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just “buy” traffic and customers. We’re slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line of your newsletter. Nor is it the amount of money you spend on advertising.

Everyone is leaking energy, time and resources focusing on, and optimizing, the wrong things. In this talk, I’ll show you what it is you should be focusing on, and what you should be optimizing. Time to get that energy and those resources back and spend them on the things that will make your business thrive!

September 30, 2023 — When it became against the law to have an inaccessible website in Norway this speaker accepted it as an opportunity to raise their standards. Why not accelerate the process with a little help from an AI friend?

Learn how to harness AI to enhance the accessibility of your website, resulting in increased user engagement and better overall user experience.

September 30, 2023 — There are tons of helpful guides out there to help you get your WordPress website live. What you do after that though is entirely up to you. The first 6 months can be both exhilarating and frustrating in equal parts. This talk is about how to plan and execute during those critical early days, when most bloggers tend to give up even before they’ve really started.

September 30, 2023 — 1. «Ilustración y UX» por Cesar Insignares.
2. «Conociendo e integrando WebPack en nuestros proyectos web» por Yesid Duran
3. «Apaga las luces» por Cesar Serpa.
4. «La búsqueda de inspiración para la creación de contenidos» por Ricardo Lapeira
5. «Cómo mejorar el performance de tu WordPress» por Rhonalf Martinez
6. «Cómo hacer que tu web sea accesible para todos» por Fabian Altahona.

September 30, 2023 — En este Meetup hablamos de la importancia de las Landing Pages en nuestra estrategia de marketing, y aprendimos las características que debe tener una Landing Page de calidad, además de algunas herramientas y plugins para construir nuestras páginas con WordPress.

September 30, 2023 — Like it or not, but if you sell online you have to think about tax compliance.

In this talk Ivo will explain how indirect taxes (VAT, sales tax, GST etc) work and how you can configure your WordPress site to ensure you are compliant.

September 30, 2023 — We critically analyse how WordPress agencies currently generate recurring revenue (retainer model, maintenance fee, consultancy, etc.) and the onset of productisation as a trending topic in the WP community.

I propose that productisation could/should be a collaborative, community-driven endeavour. We talk about different models and approaches and demonstrate this concept of collaboration by demonstrating a partnership case study during the talk.

September 30, 2023 — Freelancers know the pain of trying to deliver top of the line projects to their clients, while simultaneously trying to build a pipeline of new leads, secure projects, onboard new clients – not to mention all that extra stuff you know you should be doing to scale your business.

When you’re working in services you need systems in place to keep the cogs turning when you’re working with clients, drumming up new business, and even taking some time off (yes, time off!)

In this session, I’m going to show you how creating a system for onboarding can prevent some of your biggest client headaches.

When you’re working on high-touch (and €€€!) projects your process is as important as your deliverables – a great experience gives clients confidence in you, makes them come back time and time again, and gets you those referrals.

But how can you give your clients a high-touch experience from behind a screen? How can you stand out from the fancy in-person agencies with their mimosas and cute office dogs?

In this session I’ll take you through a battle-tested system for onboarding, working with, and off-boarding your clients while giving them a 5-star experience. You’ll learn how to stand out and make remote working a selling point – not a drawback.

September 30, 2023 — Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you’re a freelance professional, a business owner, or you’re working in a small team, you simply must work on your personal brand. Where to start? This presentation will be a better place than most.

Over the span of 30 minutes, I will give you an actionable blueprint for your personal branding strategy. The basis here won’t be The Big Marketing Bucks (TM), but authenticity and professionalism.

You will walk away ready to:

get people to know you and see you for the expert you are;
share valuable information that helps target audiences and gets them to like you;
build your value proposition by balancing the personal and the professional to generate trust.

September 30, 2023 — WordPress has been around for over 20 years and I’d like to demonstrate WordPress version 0.71 to show the community what they have built.

I’ll hit some highlights on major features in WordPress all the way through, for example a search feature at 1.0, Custom Post Types at version 3.0, and Gutenberg in 5.0.