June 1, 2020 — En esta charla estaremos abordando los pasos necesarios para diseñar y montar en la web un curso en línea. Desde la planificación o diseño instruccional, pasando por la instalación y configuración o acceso a la plataforma hasta la promoción y cómo cobrarlo.

Está dirigido a todas las personas que dominan un conocimiento, habilidad o destreza que quieran monetizarlo ofreciendo cursos en línea.

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June 1, 2020 — Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics.

We’ll cover:

Basic installation on WordPress Website
Audience reports
Acquisition reports
Behavior reports
Filters & Segments
Event Tracking
Setting up Goals & Goal Tracking
UTMs
Setting up Custom Dimensions
Overview of Google Data Studio
List of recommended plugins

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June 1, 2020 — Learn how to invest 2 hours into SEO and have a positive impact on search engine results.

We’ll start with the basics – the anatomy of a search engine results page and keyword research.

Then, utilizing Yoast SEO plugin, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success.

This workshop is for site owners taking a DIY approach to SEO and for freelancers and agencies who offer SEO as a service for their customers.

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May 30, 2020 — The need for content production goes deeper than having something to post on your blog, Facebook, or Twitter. It’s about strategizing with your entire team to make sure the content you produce supports your product or service and provides real value to your online audience.

In order to work with a team, you need a solid content process in place. Moreso, you need to create company culture that includes content creation. Learn from Taylor Waldon how to create content as a team and provide value to both your users and your search engine optimization strategy.

May 30, 2020 — Closing Remarks at WordCamp Santa Clarita 2020.

May 30, 2020 — Aida shares some ideas of how we as a WordPress community can be more inclusive, not just at WordCamp, but in places of business. I will also invite participants in hands-on activities as well as discuss and share their ideas that all of us can implement in our local communities and WordPress meet-ups so that everyone can have a seat at the table.

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May 30, 2020 — There is a growing need for the creation of diverse content from diverse backgrounds. For people of gender, generation, color, culture, and passions to build their brands and tell their authentic stories. To share their experiences and to encourage the need for the ability to speak, write, teach, and deliver transformative content that tells a story. WordPress can help define the need for inclusiveness for men and women and build a Brand following. The stories from the diverse backgrounds of men and women, boys and girls, culturally diverse backgrounds, gender-neutral to gender-specific can be told.

May 30, 2020 — In this talk, you’ll learn how to use email to educate, connect with your readers, and grow a loyal following that listens and takes action on your emails. We’ll talk about the benefit of being consistent without being annoying and how your content impacts how readers see, judge, and react to your brand. Consistency in message over time is what actually works. Let’s get your sales funnel working for you.

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May 30, 2020 — A really good – no, outstanding! – website is one that attracts the people you most want to do business with, and, converts those visitors into loyal clients. When you have a website that does that, you’ve created another valuable member of your business. But how do you do that? I’ll show you a list of common-sense approaches that work for a variety of businesses and solo entrepreneurs. It’s not a get-rich-quick scheme and it’s not some kind of weird code that puts you at the top of Google in five days. It’s a shift in thinking and an application of simple yet sensible content you can put on your site and use in your in-person marketing that will help you speak succinctly and effectively toward your intended audience, and win them over with ease and without sleaze.

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May 30, 2020 — From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work. You will leave this talk will inspire you to look at every task in your business and ask … can this be automated?

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