September 10, 2023 — With the introduction of FSE and the evolution of WordPress towards Block Editor, the business model of theme development and sales has reached a major turning point. As one of the theme developers in the business of selling WordPress themes, I would like to talk about how I am currently transforming my business, including the regional characteristics of the market.

September 10, 2023 — The importance of JavaScript and its ecosystem have risen over the years to become intrinsically linked with WordPress development. When the block editor was introduced, one of the questions people were asking was, “Do I need to learn React to work with blocks?”

In this talk, I’ll share my thoughts on whether one should learn React, the library which the block editor is written in and why.

September 10, 2023 — Do you know theme.json is the heart of the Block Based (FSE) Theme? If you want to develop a functional and powerful block (FSE) theme then you have to be a master in theme.json

Theme.json is a configuration file for theme styles and block settings. This session will go through the in-depth parts of the theme.json and how it may help you to develop an outstanding block theme.

September 10, 2023 — After I delivered a talk in 2020 I ask myself often “What is the best way to implement PWA for WordPress” but every time I asked this question another question came up ” Why do we need PWA for WordPress” many reasons came up and I will tell you in another side “Why we don’t need PWA for WordPress”

September 10, 2023 — This will have an introduction to Continuous Integration and
Deployment (CI/CD) in automating the QA process of visually comparing
changes after a WordPress core, plugin or theme update.

Topics include:
Introduction to Automation / CI / CD
What is Visual Regression
CI / CD choices
What are different Visual Regression tools
Limitations of Visual Regression
Demo of a CI/CD Sample setup
This will utilize the GitHub Actions for the CI/CD and BackstopJS and compare the difference after a change.

September 10, 2023 — Learn WordPress is a central hub for people wanting to learn and teach about WordPress. The site hosts multiple types of community-generated content aimed at both learners, teachers, and contributors of WordPress. Currently, the majority of content is in English, leaving a huge opportunity for contributors to translate and/or create new content for their locales.

In this talk, we’ll focus specifically on contributing localized content to the Learn WordPress site. We’ll introduce the 4 different types of content on the site, and walk through the process of creating and publishing localized content on the site.

As a result of the talk, attendees will gain the confidence that they, too, can contribute localized content to Learn WordPress. Attendees will walk away knowing what practical steps they can take to contribute localized content to the site.

September 10, 2023 — This is a talk about the adventure and challenges of switching careers from two different fields: medical and WordPress. The route had a lot of unique challenges, colorful characters and transformative life scenarios.

September 10, 2023 — I have been working with the WordPress community since 2012. Whenever people hear about WordPress, people think it is developing features or just writing blog posts. I want to change this stereotyping mindset by sharing my journey, experience and knowledge around the following topics-

1 Technical writing
2 Content marketing
3 Digital advertising
4 Product management
5 Project management
6 Customer service
7 Community management
8 Partnership management

September 10, 2023 — Content marketing has been a key and highly influential marketing strategy employed by WordPress businesses for a long time. In fact, it’s a pivotal aspect of any online business’s growth strategy.

But if you don’t have a robust content marketing team, then you won’t be able to employ the technique and reap its fruits. So, how can you hire content marketers and start content marketing for your WordPress business? One of the most efficient ways, I believe, is to hire fresh college graduates, train them, and build your dream team of content marketers.

Doing so offers you the greatest opportunity of connecting fresh minds with WordPress jobs and broadly WordPress open-source movement. Second, you create opportunities for the youth in your town or the globe. Third, you’ll get unused brains to study and market your products. The list can go on.

However, there are challenges too. First of all, you must be able to train the interns. Time, effort, and expertise are a must for that.

But you can manage if you really want to succeed. I’ll share some real examples of such internship-based content marketing projects and offer a path you can follow to get started.

September 10, 2023 — You don’t have to be a developer to contribute to WordPress and have an impact. There are many ways a non-developer can contribute via the GitHub repository. Learn some lingo, creating and commenting on issues, search labels and work on finding solutions by commenting on design, and functionality. You will also learn how to test upcoming changes in your browser. The talk is aimed at the enthusiastic, yet critical WordPress user, who has fun testing the software, is opinionated and discuss the findings with the team. No coding skills required.