September 10, 2023 — For years WordPress users and agencies have shared the benefits of Open Source and the WordPress Platform. Today clients and brands are looking for more: more connections, more APIs, more data integration, and ultimately more out of their digital platform. In this talk, Karim Marucchi, CEO of Crowd Favorite, shares real life examples of delivering more to clients using Open Source solutions and the WordPress platform.

Going beyond API’s, clients are looking for their digital solution to collect data, interpret results, and take their information on their customers to deliver better client experiences. Brands are asking that their WordPress and Open Source solutions push and pull data and information to their current marketing workflow.

September 10, 2023 — The topic would cover typography in detail and explore the impact of various fonts on our culture. Typography is one of the essential topics for making human-centered designs and products. The keynote would cover the absolute basics of Human-Computer Interaction (HCI) and its connection to typography & proper usage of fonts.

The session would beginner-friendly session on making the best use of typography that emphasizes making human-centered designs. I want to show some examples of thoughtful and iconic typography throughout the last few decades and how typography impacts user perception.

Typography plays a big part in how we recognize different brands, texts and how we read specific texts. Typography plays with our subconscious mind, influencing where the user should give more attention than other places. The topic would also cover why accessibility is a big part of any design and why good typography is the heart of accessible design.

Overall, the topic would emphasize choosing proper typography to make better human-centered designs and products, including designers, developers, marketers of WordPress, and the community.

I believe this session can benefit all WordPress users, including developers, designers, and anyone using WordPress. This session will give the audience an idea about the basics of human-centric designs and typography.

September 10, 2023 — In late 2020, WordPress Core started a multi-phase migration to move its automated testing to GitHub Actions. This talk will revisit this process to share what was learned along the way while gaining an understanding of the CI/CD concepts in GitHub Actions and how they can be used in your own projects.

September 10, 2023 — I will discuss different WordPress marketing channels and share my experience using them. The channels will include WordPress.org, Email Marketing & Automation, Affiliate marketing, and YouTube. I will also share tips on deciding which marketing channel to focus on based on product and price point.

September 10, 2023 — Some of us love to manage servers. But for a lot of WordPress developers, servers are something we’d rather avoid. We’re happy to pay hosting providers, so we don’t have to worry about it.

WordPress hosting doesn’t remove all your hosting headaches. You still have to worry about scaling. You’re often overpaying for hosting because you have to worry about the worst-case scenario.

Well, that’s what serverless WordPress tries to solve. With serverless WordPress, you only pay for what you use. Meanwhile, you get an infrastructure that can scale from handling zero traffic to thousands in seconds.

This talk will go over serverless WordPress and how it works. You’ll learn how it differs from regular WordPress hosting with a traditional server setup and why it’s a game-changer for WooCommerce hosting. We’ll finish by going over tools and projects you can use to deploy your serverless WordPress site.

September 10, 2023 — Do you think adding the feature about earning money online is difficult?
Nowadays, we have multiple ways to add any payment, subscription feature to your website with no-code or low-code.
For example, the Shopify Buy button is a widget to add the cart feature to your site. Stripe Payment Links and Customer Portal are good for subscription services to manage your plan and your customers billing information.
In this talk, I’ll show how we can add the online payment form and customer mypage with no-code to your WordPress site. And additionally, we can learn the way to add your pricing table to your website with FSE.

September 10, 2023 — How do you know if your team can handle a new project 6 months from now? Do you know who your most profitable clients are? Your least profitable? How did you decide on your hourly rates, or how much to discount large builds and retainers? How does anyone manage to make a reasonable estimate on a fixed-price build for a site that doesn’t even have specs yet?

Running a small to medium dev firm is often more art than science, but I will show you how to make the best business decisions you can with the information that you have.

September 10, 2023 — Traditionally, writers and bloggers relied on advertisement to make generate income, which hurt the reading experience. In recent years, subscription model become popular. However, subscription model is not suitable for writers with infrequent outputs, and forces them to lock their posts behind a paywall and hurts SEO.

With the advancement on web3, NFT allows writers to sell “autographed copies” of their writings. Not only readers are now able to own a copy of the writing and writers receive income, it also helps the writings to stay openly accessible at all time.

In this talk, I shall share my experience on writing full time and make a living with Writing NFT, all on WordPress.

September 10, 2023 — The REST API is the foundation of the block editor, and has been a part of WordPress for six years. But are we using it to its full potential? This talk will share practical tips for using the REST API in your themes, plugins, and headless apps. We will look at different ways to use post types and metadata to store information in WordPress, and review performance techniques to make your REST endpoints run faster. We’ll share how to use _fields to query only for what you need. We’ll look at how to use Query Monitor to diagnose issues in your custom endpoints. We’ll discuss when you might want to use GraphQL instead of REST. And I will share a component maintainer’s perspective on the best changes we’ve made to the REST API since 4.7, and some exciting features to look forward to in the future!

September 10, 2023 — Remember the famous “5 minutes installation” process for installing WordPress? Let’s see what WP-CLI can do in 5 minutes. And everything else that can happen in the terminal in 40 minutes. We might actually make WordPress instances more secure. Or just break it.

This is not your usual presentation talk. This is a live terminal commanding; SSHing your WordPress administration and development; and releasing the Kraken or two.