October 4, 2023 — We want to measure everything. We would like to be able to put all of our marketing efforts in measurable KPI’s. And, evaluate our numbers.

However, a lot of our marketing and branding efforts are impossible to measure. It is a mistake to assume that the things we can’t measure are unimportant or non-existent. Unfortunately, that mistake is easily made and very common.

In this talk, I’ll show you the unmeasurable effects of branding and marketing. And, I’ll talk you through what’ll happen if we would stop doing these kinds of marketing tactics. Finally, I’ll help you convince your boss to keep doing awesome marketing, even without the hard numbers.

October 4, 2023 — Bytes and Minds: Navigating Mental Health in the Tech World” takes you through my personal voyage in the tech industry, revealing how it both aggravated and eased my mental health struggles. I’ll share my path to recovery, shedding light on the often unseen mental health issues within our field. Together, we’ll explore strategies that worked for me and hopefully could work for you too. Remember, you’re not alone in this journey. Let’s break the silence and navigate towards better mental well-being in the tech world.

October 4, 2023 — The essence of any community lies in its diversity, its ability to embrace different perspectives, and its commitment to inclusivity. The WordPress ecosystem is no exception.

In this talk, we will delve deep into the myriad ways the WordPress community thrives by welcoming individuals from all over the world. Through stories and examples, attendees will discover the immeasurable value that comes from extending compassion, fostering open communication, and ensuring that every member feels at home. Just as charity begins at home, so does the strength of a community.

Join me as we explore the power of unity in diversity and discuss actionable steps to make the WordPress community even more welcoming, supportive, and united.

October 4, 2023 — Have you ever wondered why your sales page doesn’t convert to sales? It’s probably because of a little known secret that marketers call “it sucks”. In this session, Nick is going to share some of the most common mistakes that people make with their sales pages and offer simple solutions and tips for a page that really converts.

October 4, 2023 — Join us to discuss the immense potential of AI technology and reveal how you can reshape your relationship with WordPress to make the most of this powerful new tool.

The talk will discuss plugins and add-ons, as well as popular websites and how to integrate time-saving techniques into your blog.

October 4, 2023 — I could do either of these, depending on which sounds more engaging and/or where you want to add more specific content:

That age-old question: Should designers know how to code? While the answer is still a subject of hot debate, pursuing a “no-code” development approach has been my main focus since I’ve been working with WordPress’ default block editor, AKA Gutenberg.

In this talk, I’ll share my experiences and provide insights that will help others who are new to Gutenberg, or considering it as their primary tool for building sites. The audience will be better prepared to make workflow decisions crucial to their productivity.

October 4, 2023 — In this talk, we’ll delve into the principles and practical applications of using Page Builders to create stunning websites and the pros and cons of various popular tools.

Page Builders have revolutionized the way we design and build websites, offering users a drag-and-drop interface that simplifies the process of crafting visually captivating web pages. However, with a myriad of options available, it can be challenging to navigate the landscape and find the right fit for your projects.

Ron will guide you through an in-depth comparison of notable Page Builders like Divi, Elementor, Beaver Builder, and the native WordPress block editor. Discover their unique features, strengths, and limitations, as well as practical use cases for each.

Learn how Page Builders can help you streamline your workflow and enhance your design capabilities, empowering you to create pixel-perfect layouts without extensive coding knowledge. We’ll also address potential downsides and challenges associated with certain Page Builders, ensuring you make informed decisions for your specific projects.

Whether you’re a WordPress enthusiast, developer, or business owner, this talk will provide you with valuable insights to make the most out of Page Builders for your website development needs. Come prepared to explore the good, the bad, and the ugly of Page Builders and leave with actionable takeaways to elevate your WordPress projects.

Don’t miss this opportunity to unlock the full potential of Page Builders and revolutionize the way you build and design in WordPress. Secure your spot and join us for an engaging session packed with practical knowledge and real-world examples.

October 4, 2023 — A journey of a thousand miles begins with a single step, goes the Chinese proverb. This is to be true when you want to become a WordPress developer. You have to begin somehow.

In this session, we will discuss the things you need to know, in order to become a WordPress developer. From specific parts of WordPress from a coding perspective, to technologies to acronyms that you need to learn along the way.

We may code. We may not. The important takeaway is that you understand the concepts so you can go on your own and thrive.

October 4, 2023 — In the ever changing world of technology, understanding your users isn’t just a strategy; it’s a vital ingredient for growth and relevance. With over 8 years of WordPress expertise, Amanda brings forth a wealth of knowledge in transforming user feedback into tangible product enhancements through the lens of Customer Success.

Amanda’s perspective extends beyond conventional customer interactions. With a profound emphasis on empathy and connection, she has mastered the art of listening to user voices, translating their needs, and collaborating across teams to sculpt innovative solutions.

From uncovering pain points to seizing opportunities, Amanda will guide you through the process of transforming raw feedback into a catalyst for innovation. Drawing from her vast experience working with nonprofits and diverse businesses, she’ll showcase real-world examples of how strategic customer insights can breathe new life into WordPress products.

This session is a must-attend for WordPress enthusiasts, developers, marketers, and entrepreneurs seeking to harness the power of user-centric innovation. Discover how to turn feedback into the driving force behind the evolution of WordPress offerings, and leave with actionable insights to revolutionize your approach to product enhancement.

Are you ready to embark on a journey of innovation fueled by user voices? Join Amanda Gorman and StellarWP in this enlightening talk that promises to reshape your perspective on the intersection of customer success and WordPress innovation.

October 4, 2023 — Your site has been running on auto-pilot for years. Its theme has been retired, the site looks dated, and it’s impossible to navigate on mobile. You want to switch the theme… but new themes use excerpts, featured images, and blocks, none of which your old posts do. Never fear — with the tools and strategies outlined in this talk, you can quickly and easily give your old content everything it needs to look modern and slick.