September 10, 2023 — I have been working with the WordPress community since 2012. Whenever people hear about WordPress, people think it is developing features or just writing blog posts. I want to change this stereotyping mindset by sharing my journey, experience and knowledge around the following topics-

1 Technical writing
2 Content marketing
3 Digital advertising
4 Product management
5 Project management
6 Customer service
7 Community management
8 Partnership management

September 10, 2023 — Content marketing has been a key and highly influential marketing strategy employed by WordPress businesses for a long time. In fact, it’s a pivotal aspect of any online business’s growth strategy.

But if you don’t have a robust content marketing team, then you won’t be able to employ the technique and reap its fruits. So, how can you hire content marketers and start content marketing for your WordPress business? One of the most efficient ways, I believe, is to hire fresh college graduates, train them, and build your dream team of content marketers.

Doing so offers you the greatest opportunity of connecting fresh minds with WordPress jobs and broadly WordPress open-source movement. Second, you create opportunities for the youth in your town or the globe. Third, you’ll get unused brains to study and market your products. The list can go on.

However, there are challenges too. First of all, you must be able to train the interns. Time, effort, and expertise are a must for that.

But you can manage if you really want to succeed. I’ll share some real examples of such internship-based content marketing projects and offer a path you can follow to get started.

September 10, 2023 — You don’t have to be a developer to contribute to WordPress and have an impact. There are many ways a non-developer can contribute via the GitHub repository. Learn some lingo, creating and commenting on issues, search labels and work on finding solutions by commenting on design, and functionality. You will also learn how to test upcoming changes in your browser. The talk is aimed at the enthusiastic, yet critical WordPress user, who has fun testing the software, is opinionated and discuss the findings with the team. No coding skills required.

September 10, 2023 — For years WordPress users and agencies have shared the benefits of Open Source and the WordPress Platform. Today clients and brands are looking for more: more connections, more APIs, more data integration, and ultimately more out of their digital platform. In this talk, Karim Marucchi, CEO of Crowd Favorite, shares real life examples of delivering more to clients using Open Source solutions and the WordPress platform.

Going beyond API’s, clients are looking for their digital solution to collect data, interpret results, and take their information on their customers to deliver better client experiences. Brands are asking that their WordPress and Open Source solutions push and pull data and information to their current marketing workflow.

September 10, 2023 — The topic would cover typography in detail and explore the impact of various fonts on our culture. Typography is one of the essential topics for making human-centered designs and products. The keynote would cover the absolute basics of Human-Computer Interaction (HCI) and its connection to typography & proper usage of fonts.

The session would beginner-friendly session on making the best use of typography that emphasizes making human-centered designs. I want to show some examples of thoughtful and iconic typography throughout the last few decades and how typography impacts user perception.

Typography plays a big part in how we recognize different brands, texts and how we read specific texts. Typography plays with our subconscious mind, influencing where the user should give more attention than other places. The topic would also cover why accessibility is a big part of any design and why good typography is the heart of accessible design.

Overall, the topic would emphasize choosing proper typography to make better human-centered designs and products, including designers, developers, marketers of WordPress, and the community.

I believe this session can benefit all WordPress users, including developers, designers, and anyone using WordPress. This session will give the audience an idea about the basics of human-centric designs and typography.

September 10, 2023 — In late 2020, WordPress Core started a multi-phase migration to move its automated testing to GitHub Actions. This talk will revisit this process to share what was learned along the way while gaining an understanding of the CI/CD concepts in GitHub Actions and how they can be used in your own projects.

September 10, 2023 — I will discuss different WordPress marketing channels and share my experience using them. The channels will include WordPress.org, Email Marketing & Automation, Affiliate marketing, and YouTube. I will also share tips on deciding which marketing channel to focus on based on product and price point.

September 10, 2023 — Some of us love to manage servers. But for a lot of WordPress developers, servers are something we’d rather avoid. We’re happy to pay hosting providers, so we don’t have to worry about it.

WordPress hosting doesn’t remove all your hosting headaches. You still have to worry about scaling. You’re often overpaying for hosting because you have to worry about the worst-case scenario.

Well, that’s what serverless WordPress tries to solve. With serverless WordPress, you only pay for what you use. Meanwhile, you get an infrastructure that can scale from handling zero traffic to thousands in seconds.

This talk will go over serverless WordPress and how it works. You’ll learn how it differs from regular WordPress hosting with a traditional server setup and why it’s a game-changer for WooCommerce hosting. We’ll finish by going over tools and projects you can use to deploy your serverless WordPress site.

September 10, 2023 — Do you think adding the feature about earning money online is difficult?
Nowadays, we have multiple ways to add any payment, subscription feature to your website with no-code or low-code.
For example, the Shopify Buy button is a widget to add the cart feature to your site. Stripe Payment Links and Customer Portal are good for subscription services to manage your plan and your customers billing information.
In this talk, I’ll show how we can add the online payment form and customer mypage with no-code to your WordPress site. And additionally, we can learn the way to add your pricing table to your website with FSE.

September 10, 2023 — How do you know if your team can handle a new project 6 months from now? Do you know who your most profitable clients are? Your least profitable? How did you decide on your hourly rates, or how much to discount large builds and retainers? How does anyone manage to make a reasonable estimate on a fixed-price build for a site that doesn’t even have specs yet?

Running a small to medium dev firm is often more art than science, but I will show you how to make the best business decisions you can with the information that you have.