June 8, 2026 — You’re good at what you do—but nobody knows it. This is the expertise-visibility gap, and it’s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects. Being good at what you do is not enough. The WordPress market is crowded. Clients can’t tell the difference between a 10-year veteran and someone who finished a course last month. Unless you make that difference visible. In this talk, learn the three visibility channels that actually build thought leadership, the types of content that position you as an expert, and how to identify your “Remarkable Content Angles”—the perspectives that make you the obvious choice for the right kind of clients.

June 8, 2026 — AI won’t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equaliser without losing what makes them different.

June 8, 2026 — Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and you wonder what went wrong. Teams are surprised when users hate the new feature, utilisation is low, or complaints are high. This session will teach my new Atomic PMF model. Learn what tends to block finding and keeping PMF, and how to better convert and retain your target audiences. Atomic PMF: If your company likes failure, they’re really going to love success! Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders. This isn’t an all-or-nothing framework; take what works for your context, use it as a starting point, and evolve it.

June 8, 2026 — In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.

June 6, 2026

June 6, 2026 — Prompts chat; Agents act. In this hands-on session, you will move beyond LLMs to build a tool-using AI workflow. We’ll engineer a system that audits a live WordPress site, validates the results, and generates structured tickets. Bring your laptop; leave with a deployment-ready workflow.

June 6, 2026 — The HTML API is almost three years old, but continues to evolve with each WordPress release. It’s seen deployment in WordPress’ backend, in Gutenberg, and in many plugins and themes. The HTML API’s core values have even expanded into new pipelines for working with block structure and text encodings, helping to modernise, optimise, and harden WordPress. This in-depth workshop will review recent updates, explore undocumented capabilities of these APIs, cast a vision for their ongoing development, provide hands-on experience working with and expanding them, and offer quality time for asking questions and interactively exploring the answers.

June 6, 2026

June 6, 2026 — The HTML API is almost three years old, but continues to evolve with each WordPress release. It’s seen deployment in WordPress’ backend, in Gutenberg, and in many plugins and themes. The HTML API’s core values have even expanded into new pipelines for working with block structure and text encodings, helping to modernise, optimise, and harden WordPress. This in-depth workshop will review recent updates, explore undocumented capabilities of these APIs, cast a vision for their ongoing development, provide hands-on experience working with and expanding them, and offer quality time for asking questions and interactively exploring the answers.

June 6, 2026 — How do you scale WordPress across multiple teams without losing consistency or control? This talk shares lessons from building and maintaining eight WordPress websites for a large scientific organisation, focusing on workflow, governance and long-term sustainability.