August 15, 2017 — Dawson College, in Montreal, Quebec, Canada with 10,000+ students and 1,000+ faculty and staff has adopted WordPress as our primary web publishing platform. We’ve mostly had success, but we’ve also had our share of failures and growing pains. In this case study, I’m going to talk about how we started out with WordPress in 2010, migrated our main website a few years later to a multi-site install and how it all evolved to what we have today. Since then, we’ve adopted the “lean and mean” mantra to building sites, while making them easy to update. This case study will showcase the front and back-ends of our higher profile sites to show how we achieved our goals. We’ll also explain how we manage expectations, do our development, choose plugins and tools, and which themes we’ve come to rely on.
August 15, 2017 — In 2014, The University of Maine determined that umaine.edu needed to be taken to the next level. A year later, a robust new website was launched to coincide with the incoming class and our 150th year celebrations. This session details the journey between these two points, and how we avoided common pitfalls in website redesign projects affecting hundreds of content contributors and their individual websites.
August 15, 2017 — In HBO’s documentary “Becoming Warren Buffett”, there’s a scene where Buffett and Bill Gates were both asked to write down on a piece of paper the one thing that they each felt contributed most to their success. Surely enough, Buffett and Gates had written the same word down on their respective papers: Focus.
Now, when I talk about “focus”, I don’t claim to know how to avoid multitasking or how to ignore distractions like social media, news, politics and other noise that gets in the way of productivity. I could use a lot of help there.
But what I’ve done successfully and what I will discuss is how to focus your business.
As far as I know, they don’t teach a lot of this stuff in college. (I can’t be 100% certain, as I didn’t spend much time there before dropping out). I spent the first 10 years of emagine’s history kind of flailing – trying to be everything to everyone, anything to anyone. I managed and did fine, but only once I started to focus did the business take a significant turn for the better.
I will cover the importance of (and how to) focus on:
Your core markets/industries
A core technology/platform (presumedly WordPress)
The clients you already have who help – not hurt – your business
The types of projects that are profitable for you (stay within your wheelhouse)
The path to achieving your goals (without getting distracted by day-to-day challenges)
Working with the right People
Working on your business, not in your business
Your life. Health. Relationships
Your differentiating value
Your long-range vision
Sounds like a lot I know. And it is.
But it’s really not that hard. And once you can confidently say that you’re laser-focused on everything I’ve outlined here, trust me when I tell you that you’ll have dramatically improved your business, your earnings and your lifestyle.
August 14, 2017 — Your WordPress site is up and running. It’s gorgeous. You love it… Now what?
Many business owners and bloggers get to this point…and then panic. What next? What do I do? Who wants to hear what I have to say? What do they want to know? Where do I even start???
In this session, you will learn 7 steps you need to take to successfully and EASILY create your awesome content that will live on and bring people to your beautiful WordPress site. We’ll talk through three key phases of content creation and strategy:
1. How to get started and set yourself up for some incredible writing,
2. How to share your content once it’s created, and
3. How you can work smarter not harder with that content to generate leads and therefore more business (traffic, sales, etc.).
At the end, you’ll take away a content map and actionable steps to start creating and sharing your fabulous content immediately!
August 14, 2017 — If you’re a self-starting entrepreneur with a potential product – whether it is a physical good, your expertise as a service, or the content you want to create for a blog – and you’re trying to figure out how to sell it but have no clue where to start, this talk is for you. In the shortest amount of time imaginable, we will cover how to sell anything – your crafts, products, services, content, digital downloads, and even request donations – using WordPress. This talk will take you through the major “tools of the trade” of ecommerce in the context of WordPress as 1) a portal for collecting payments or leads and 2) maximizing your marketing investment using third-party tools that work well with WordPress. In less than an hour, you will gain a high level understanding of the toolkit that is enabling people around the world to sell anything using WordPress.
August 14, 2017 — Learn oodles of design tips and hacks to make your WordPress site:
be more appealing
seem more professional and credible
and be an easier, better experience for your audience
Don’t know what colors go together? Don’t know the first thing about design? Don’t have any design software? No worries — this talk is for you. We’ll cover lots of easy ways to make your design better, and free tools that can help you even if you feel like you “don’t have a designy bone in your body”.
August 14, 2017 — Website design and UX principles applied to WordPress websites – from a designer’s perspective. The process starts with discovering client objectives and the website audience. This informs decisions on colors, fonts, and layout. A mood board helps to communicate the design direction for the website and user research informs decisions on website navigation and content hierarchy. Tools of the trade include color, photos, icon and many other resources. Implementing these design discoveries into your WordPress website is not as hard as you think.
August 14, 2017 — This topic will be an overview to the leg work to do before you jump into the design and development stage. I will give an introductory talk on site maps, user personas, content guides, and other things to think about how your website will function before you start designing or developing your site.
August 14, 2017 — There are many page builders to choose from these days, both as premium themes and dedicated plugins, but what really sets one apart from another? In this talk, we’ll discuss the benefits and drawbacks of various popular page builders, as well as touching briefly on non-page builder techniques for creating custom designs quickly.
August 14, 2017 — So you have your WordPress site up and running and its awesome. But whats next? Don’t let those pesky Rebels destroy your new site come learn about what you can do to keep your WordPress site in good working order after it is completed.