July 8, 2022

July 8, 2022

July 8, 2022

July 6, 2022 — Are you an avid cook who has always wanted to share their recipes, but you don’t know how to get your site looking like others’? Then you’re in the right place to learn how! During this session we will be exploring how to create a recipe card, a “jump to recipe” button, and creatively format the post for your readers using the WordPress Block Editor.

By the end of this session you should have a repeatable process for sharing your culinary exploits with the world.

Target Audience
Beginner

We hope that by the end of this session you will have the confidence and tools you need to build your first Recipe Blog or update your existing one.

Presentation Slides »

July 6, 2022 — In this workshop, we will explore the different WordPress user roles. Knowing the differences is important as it will help you keep your site protected, and ensure that your team of editors and contributors are informed about their abilities and the part that they play.

July 6, 2022 — Get to know the in’s and out’s of how to make a WordPress blog of your own — this social learning space has a special focus on the nuances of categories vs. tags in-context to your own writing.

July 3, 2022

July 3, 2022

July 3, 2022 — Have you ever wondered what it’s like to work for different types of WordPress companies? What if you choose your own adventure? Which path will suit you best? This talk offers a view of some of those paths from someone who has walked them.

I’ve worked for a multinational corporation, a global news network and a boutique agency.

As a freelancer, I have worked directly for clients, via employment and design agencies, via freelancer platforms Codeable and Codementor and, currently, for a global distributed agency, XWP. In addition, I co-created and co-own a thriving niche pro plugin.

Based on my diverse WordPress experience spanning more than 17 years, together with contributions from WordPress colleagues who have walked these paths (to content and possibly even on stage), I will offer my perspective on what it is like to work in these different environments and the pros and cons of each.

I’ll talk about organizational structure, practices and methods, workflow, and necessary competencies in addition to development skills, and touch on pay and benefits and how to get hired.

July 1, 2022 — It’d be great if there was a reader sitting next to you every time you wrote a blog post.

Creating a robust content persona gets you as close as possible. If done right, it can be a powerful tool that improves the fit between your audience and your content. But if done wrong, it’s completely useless.

In this talk, you’ll see the data you need, the questions to ask, and the research methods to use if you want to create true-to-life content personas.

Vassy will also share a template you can use to summarize all your knowledge and bring the audience into your day-to-day content creation.