July 1, 2022 — It’d be great if there was a reader sitting next to you every time you wrote a blog post.

Creating a robust content persona gets you as close as possible. If done right, it can be a powerful tool that improves the fit between your audience and your content. But if done wrong, it’s completely useless.

In this talk, you’ll see the data you need, the questions to ask, and the research methods to use if you want to create true-to-life content personas.

Vassy will also share a template you can use to summarize all your knowledge and bring the audience into your day-to-day content creation.

July 1, 2022 — The software development world created agile methodologies to face the exact same problem most marketers face today.

Scrum, Kanban, Lean, and many more were all answers to help developers work towards the end user needs and wishes instead of their own assumptions.

The results have been amazing. In the marketing world, we face the exact same problems: we create years-long strategies, deliver tactics based on what we believe will work, and barely even know if those tactics actually delivered.

Our day-to-day generally consists in jumping from one fire to another, from one meeting to another, while never actually looking into how could we reach our goals.

In this talk, I’d love to present to the audience how we are creating a million euro business by applying the agile methodologies from the software world into the marketing world.

I’ll share how we structure our workload in 10-days sprints and will go through the exact same steps we follow with our clients during planning, execution and reporting.

I will also present how this has completely changed the scale of my business and some tips on how to sell this in form of retainers.

It’s the talk I wish I’d attended 8 years ago when I started my own business.

July 1, 2022 — By default, whenever you visit a page, WordPress will run a query that will display… something. Depending on what that page is. So if you visit a normal page, then that page will display, but if you visit a blog page, then the latest posts should come up. This depends on something that we will reveal in this talk.

But we will also reveal something powerful that makes WordPress so awesome: The WP_Query class. This class allows you to run custom queries that allow you to define what type of content you want to display.

This talk will be an introduction to the WP Query class, and we will run custom loops for you to really see just how flexible, easy and powerful WordPress can be, in order to give you one more blade, into the huge Swiss Army Knife that WordPress truly is.

July 1, 2022 — WordPress is an incredibly flexible platform on which to build websites and web apps. Traditionally, WP has been used for blogs, publishing platforms, business websites and more. It offers an all-in-one package. But what if you want to use a framework like Gatsby (or Gridsome), NextJS (or NuxtJS), 11ty, MERN, Laravel, Ruby on Rails, RedwoodJS, etc. to build an application, but long for the WordPress editing experience?

Or, what if you have a client that already has a web application running, and would like to incorporate a blog using WordPress to that application? There are many ways to “couple” other technologies with a “decoupled” WordPress publishing experience.

June 30, 2022 — Learn how using schema with a WordPress block theme’s theme.json file can help you write code efficiently and precisely.

June 30, 2022

June 30, 2022

June 30, 2022

June 27, 2022 — Learn the importance of the podcast market today. Find out why the WordPress community should embrace it and how to integrate podcasting into a site. Learn more about the opportunities for plugin and theme developers to serve this niche.

There are 850,000 active podcasts in 2022 and it’s growing fast. Yet many new podcasters use generic sites that limit their possibilities.

June 27, 2022 — WordPress Community taught me diversity, provided support when I needed it the most, and gave me friends for life.

Spreading the word and being involved is my mission to give back.

A personal story on how our community changed my life for the better.