December 29, 2020 — This topic will discuss the benefits of creating a website with a good design that is visually appealing to the user. It will also discuss essential tips in designing a website that is appealing, engaging, and effective. Certain key points include: planning, design, functionality, content, and engagement.

December 29, 2020 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget? I’m sorry. That might have been my fault. Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, it will set up your clients for optimal Google love.

December 29, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

December 28, 2020 — This talk covers common failures businesses make in their social media strategies and how you can get your business back on track so you can build and audience that converts into sales.

December 28, 2020 — This will be an informative, hands-on workshop to get you started on building your WordPress website

December 28, 2020 — A Complete Beginners Guide to using WordPress! You’ll learn how to create Pages and Posts by adding text and images. Organize your content using Categories and Tags. Configure basic site settings including site title, home page and controlling comments. We’ll wrap up with setting a theme and learning how to customize it.

December 28, 2020 — WordPress Full-Time Year 2: Finding Your Niche
This talk will focus on…
1. The Benefits of Specialization
2. Determining Your Market
3. Developing Your Product
4. Cultivating and Expanding Your Network

December 28, 2020 — You’re ready to launch your site, or maybe you already have a successful website but are experiencing growing pains – how do you find the right hosting company? Learn from my successes and failures of the numerous hosting companies I’ve used in the almost 20 years of running my business as I share with you some important considerations and things to look for.

December 26, 2020

December 26, 2020 — Over the last couple of years, it has become harder in the WordPress space to just build something and expect it to sell. In this talk, I will review my own experience with creating courses and expecting people to just buy them. We’ll go over what I did right, what I did wrong, and what I’m working on to make my marketing plan better.