January 2, 2020 — February 10, 2018 – Once the champagne has been popped and the celebration comes to an end of the launch of your new website, you now need visitors and customers! We will dive into different marketing methods such as SEO, PPC, Social Media and more. Topics we will cover will be which social networks you should be a part of, what type of content you should publish, ways to build backlinks for SEO, the basics of how to rank your website in search and when you should look to PPC. In addition, we’ll cover how to track the performance of your new website to better understand your ROI.

January 2, 2020 — February 10, 2018 – Are you planning on launching a new site? Every day thousands of new sites appear and it’s important for your site to stand out. We’ll go over things you need to do before launching in order to have a successful site. We’ll discuss tools you can use to test your new site, optimize it for speed, secure from hackers, and we’ll go over some frequently missed but important details.

January 2, 2020 — October 23, 2018 – We’ll show you some easy steps to help make your WordPress website become ADA Section 508 compliant.

In this talk we’ll touch on WCAG 2.0 and how important web accessibility is for the hearing impaired and the blind.

January 2, 2020 — October 23, 2018 – Nobody likes waiting for a slow site to load. Your website speed will impact your SEO, sales and user experience. Half of the people will leave if your site doesn’t load in 3 seconds or less. In this presentation, we’ll go over tips and techniques that can dramatically increase your website performance. You will learn about online tools that will help measure your website speed as well as how you can implement steps to improve it.

January 2, 2020 — February 26, 2019 – A new year is here and there are more social media applications to help grow your brand awareness, and there are also new features with existing apps that help do the same. As a business though there are many flavors of digital marketing to choose from and each have their benefits and levels of understanding that you’ll need to know before you decide to start using them.

In this presentation I’ll be focusing on some of the bigger and more well known and widely used social media applications and give you some shortcuts to get you going or refine your efforts.

December 31, 2019 — A Complete Beginners Guide to using WordPress! In this talk, Bob of the online WordPress instructional site BobWP introduces attendees to the WordPress dashboard, explaining posts and pages, how to use the editor, media library and other basics to get you familiar with using WordPress.

December 31, 2019 — Themes control the look, feel and layout of your site. Picking a ready-made one can be a daunting task, so let’s take a look at themes and understand the decisions that need to be made. We’ll dive into:

Why it’s critical to understand your brand, audience and content before you even begin looking. We’ll dive into:
• What to expect a theme to do and what it won’t
• What to look for when picking a theme and good places to find them
• How to install and switch themes
• Understanding the theme file structure
• Understand how child themes work

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December 31, 2019 — Extending WordPress above and beyond the core functionality is part of what makes WordPress so powerful. However, the sheer number of plugins available can be overwhelming. A strategy for evaluating plugins makes both developing managing WordPress easier. In this presentation, attendees will learn:

• Strategies and tools for evaluating one plugin over another
• Key factors to consider
• Evaluation tools
• Paid plugins versus free: do you get what you paid for?
• Managing plugins and updates
• Evaluating plugin security:
• How to research plugin security history
• Identify functionality that may be risky
Attendees will also receive a plugin evaluation checklist they can take home to help choose plugins that fit their project’s objectives.

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December 31, 2019 — For every WordPress user, there’s always a button that’s a bit off to the side, or a logo that doesn’t display correctly. This session will help you DIY types, who want a little more control but don’t want to spend years being a programmer. We’ll will show you a few tricks to fix common web design issues with certain plugins, with a bit of coding. We’ll do a tiny bit of HTML, CSS, and PHP, but don’t let that scare you, I’ve taught this to 50+ year old WordPress users who picked it up immediately.

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December 31, 2019 — WordPress agencies and freelance designers and developers can improve their client’s website projects by incorporating content-strategy best practices into their workflows. Anyone who has built more than one website has developed a good array of content strategy skills. I’ll show how to plug those skills into a proven framework for crafting an actionable, state-of-the-art website content strategy. If you’ve ever used “lorem ipsum” copy as you struggled to extract content from your client the day before launch, this talk is for you.

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