December 21, 2019 — I was the release lead for WordPress 4.5, and a Media focus lead for 5.3. The project has significantly changed the way releases have run, moving from a single lead to many. Come to learn more about how WordPress releases are run and direction of organization in the WordPress project.

Presentation Slides »

December 20, 2019 — There’s a lot about modern networking that we all should un-learn. Showing off your knowledge and targeting the “important” connections is the wrong approach. If you genuinely want to be an effective networker, you have to shift away from looking at these interactions as transactional. That said, it’s still hard to find people to talk to, and even harder to know to start up a conversation. I’ll give you tips that will help you work through those issues and ultimately make you more comfortable in new spaces with new people. You’ll come away from this presentation with advice you can put to use immediately.

December 20, 2019 — We all have favorite web tools and plugins, let’s share, so we can all be better and more efficient.

Roundtable discussion where each participant share’s 3 -5 web tool or plugins they like and why.

December 20, 2019 — You’ve been thinking about writing a blog for some time now, but don’t know where to start. This talk is for you. A practical presentation on do’s and don’ts for starting a blog

Talk will cover platform selection, writing tips, how to find pictures to use, how to find content, length of posts, how often you should post, best practices and SEO.

December 20, 2019 — Being the CMO (chief marketing officer) of Artbees, I have been in the center of all marketing activities in Jupiter WordPress theme that has formed its 130000 user-base in the last 5 years. I’d like to share my experience of using lean methodology in all the marketing strategies we have employed in Artbees. In this talk I will explain the foundation of Lean methodology, the concept of feedback trio and and how it has inspired lean marketing. In the second chapter I will explain the 8-step model used in lean marketing. In the third chapter I will talk provide 12 lean practices to market a WordPress theme. Following is the questions I will seek to answer in this talk: – What is and what is not marketing? – What is Lean Marketing? – How to use Feedback Trio to evolve a product? – What are 8 critical steps to follow in every Lean marketing campaign? – What is a good metric? – How to do experiment in Lean Marketing? – What to do when a campaign fails? – What is the state of a healthy marketing campaign? – What are the ways to reach virality? – How to exert affiliate program to reach virality? – What is the role of your public image in Lean Marketing? – How to put licensing into use as a growth factor for your theme? – What are Growth Hacking tips for WordPress theme producers?

December 20, 2019 — An introduction to web storytelling and how to do it properly. How to tell stories in a way that both people and search engines will love? What are the main storytelling types? What role does WordPress have in this storytelling ecosystem and how can it help you create and tell compelling stories? In this half an hour presentation, Ivana will provide answers to these questions as well as provide attendees with specific knowledge and tools to tell their stories online.

December 19, 2019 — In comparison with other Social Media platforms, Pinterest is still for the most part untapped territory.

Pinterest uses a very different approach than other social media platforms.

Join this workshop/talk to learn how to integrate your WordPress website with Pinterest. Tips on how to optimize your profile and grow the traffic to your site. Create a Pinterest Marketing Funnel to capture leads and automate your Pinterest strategy.

Presentation Slides »

December 19, 2019 — The term “incremental website design” was first introduced to capture the reality of constant new content creation and adjustments inherent in the inbound marketing methodology. Gone are the days of building the website and leaving it alone for months on end. This workshop will focus on packaging and selling monthly retainers for incremental website design and maintenance specifically for small business owners. We will discuss contracts, monthly strategy meetings, goal setting, and the array of service options, and pricing. Best suited for the solo or small shop designers.

Suggested questions:
How do you manage expectations and control scope creep each month?
What are the downside risks of incremental design?
When is it best not to suggest incremental design?

Presentation Slides »

December 19, 2019 — Ever catch yourself repeating the same task over and over again? If you can document the steps you can automate it! From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work this talk will inspire you to look at every task in your business and ask … can this be automated?

Presentation Slides »

December 19, 2019 — Is your website running slowly? If you’ve had a WordPress site for a few years, it could be the MySQL database—the silent killer of WordPress performance. The database can be the biggest drain on WordPress speed and stability but for many of us, it’s the most intimidating part to address, which can leave sites bloated, expensive, and ready to crash under high traffic.

But it’s actually not that scary. Using WordPress plugins and phpMyAdmin, we’ll build the skills to diagnose database issues, go over some common problems and a few weird edge cases from abandoned plugin data to blog imports gone wrong, and learn how to safely fix and maintain the database for top performance.

Presentation Slides »