September 24, 2019 — As somebody who has been both a developer and marketing team leader in my career, I’ve been able to see when projects go wrong between developers and external or internal marketing teams.
In this talk, I’ll share a few areas on where relationships break down, how to avoid problems before they arise, and also tips to get marketing teams on your side so you can both serve a happy client.

September 24, 2019 — In our fast-paced, media-driven world, SEO trends and algorithms are ever-changing and constantly fluctuating. To ensure you are ranking where you want to, is it imperative that you keep up with these changes and stay ahead of the trends.

In this presentation, Derick will outline key SEO strategies to outperform your competitors with topics that cover how to curate and create effective content, as well as how to utilize plugins, SEO software, backlink strategies and more.

September 19, 2019 — Zukkihund is a graphic designer and comedian from Zurich. He creates WordPress websites for small businesses and intends to recklessly utilise Zurich WordCamp 2019 for venting personal issues.

September 19, 2019 — A world of structured data promises us an incredible future. But most websites struggle to even implement basic schema.org markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can’t reach that incredible future without increasing and improving adoption.

To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn’t a pipe dream: at Yoast, we think we’ve solved schema for everybody, everywhere. We’d love to share our story.

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September 19, 2019 — We’re all big fans of WordPress – I’ve been using it since the very first version and love it. But getting to know other technical solutions will help you to learn many more new things, be inspired by alternative systems, and help you to build better websites with WordPress. In my talk, I’ll share some of the experiences I’ve gained as a CMS developer, website builder, content manager and blogger since the late 1990s.

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September 19, 2019 — In this talk, we will review a series of code snippets designed to make the WordPress Admin Panel a custom place, powerful and easy to use, and all without using plugins. After this talk, you will want to add it to your toolbox for reuse in each site. Simple tasks, such as adding a logo and customizing the login screen, making the content editor reflect the appearance of your site and adding your company’s contact information on each page and then to the more complex task of adding fields Classifiers and filters to navigate better content in the back-end, as well as the creation of widgets in the WordPress welcome panel.

September 19, 2019 — Discover how you can use WordPress to build an aggregator that will allow you to stay on top of the news on a given topic with limited time. We will cover the technical setup, how to find sources, the editorial work, and the ways you can spread the news. The example of ActuElles.ch, a feminist news aggregator for French-speaking Switzerland.

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September 19, 2019 — Every time, you load a website — even this one — a certain amount of carbon is emitted to the atmosphere. These emissions are tied to the amount of energy consumed in the process of delivering the websites content to your browser. Let’s explore options for both, reducing your own websites greenhouse gas emissions and helping others to do the same by making a third of the web smarter, leaner and more efficient.

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September 19, 2019 — VR is starting to approach the mainstream audience especially through the use of web VR, therefore becoming a new tool for communication. As a result, it becomes imperative to research usability and user experience of web VR platforms, even though standards and guidelines on the topic are still missing. This session will present my research on the topic, highlighting the importance of usability and user experience in new technologies.

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September 19, 2019 — Andras has been working in a dedicated support role for 3.5 years, during which he saw the ins and outs of support. Quick and easy help with fast resolution, as well as long conversations, miscommunication, frustrating issues, angry clients, escalations, and parting. In his talk Andras will give some tips and guidance to both parties — the support agents and the clients — on how providing and asking for support can be made a faster and better experience.

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