June 26, 2019 — Does this quote resonate with you…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward what is working and identify where things need to be changed.

June 26, 2019 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

June 26, 2019 — Did you know that website structure is good for your visitors and for SEO? We’ll discuss why having a good site structure helps visitors find your content and inform search engines what your content is about. We’ll discuss the how to configure WordPress for optimal site structure, what plugins to use, and the difference between categories and tags.

Attendees will learn about the two different types of site structure, what search engines look for, and most importantly why good site structure is good for usability. We’ll dig into designing permalink structure, slugs, and breakdown taxonomies and when to use them appropriately. This session will help both developers and users understand how to best structure their websites for both visitors and search engines.

June 26, 2019 — If you’re building profitable WordPress sites for yourself or client, you can increase their value and improve user experience through A/B testing. This talk will walk you through the basic technical, statistical, and strategic concepts you’ll need to get started and close with a survey of tools you can use – including one that’s fully integrated into WordPress.

June 26, 2019 — Make sure your website is more than a brochure, make it your unfair advantage. Customers find out everything about you from your site. Making sure your site is designed to position you as the solution to your customer’s problems is a critical step in acquisition and retention. Together, we’ll define your customer’s biggest challenge and make sure your website shows why you are the answer.

June 26, 2019 — Being a blogger sounds like fun, but not when you are staring at an empty calendar you have committed to filling with content. April will walk you through planning your content for the next 12 months, so you always know what you are writing about. Walk away with a solid plan and the confidence to start creating great value for your readers.

June 26, 2019 — April 6, 2019, WordCamp Santa Clarita, Horseshoe Ranch Room, University Center – WordPress website migrations are so much more than just redirects, learn everything you need to know and do during pre and post-launch to make sure your website continues to retain and grow in search results with Sarah Decker.

June 26, 2019 — Marketing can be a real monster, one many bloggers and small business owners are intimidated by. Peel away the layers to map out actionable steps for authentic promotion. No more feeling liking an ogre when building your blog or business!

June 26, 2019 — April 6, 2019, 9 am Horseshoe Ranch Room, University Center, College of the Canyons — After this talk, you will have a clear understanding of what can be done with WP-CLI and the command line. I’ll share basic commands and more advanced scripts to ease your day to day interactions with WordPress. We’ll cover things like using ‘wp search-replace’ to find and replace instances of text in your database/posts, installing/activating multiple plugins in one command, and even backing up your site to your computer…

Presentation Slides »

June 26, 2019 — April 6, 2019, 3:30 pm Placerita Canyon Room, University Center, College of the Canyons — Jen Miller presents Humanizing Storytelling focusing on how marketers, influencers, copywriting professionals, and everyday WordPress users can better engage customers by incorporating authenticity, drama, emotion, and transparency in content generation.

Increased audience conversation, interactive posting, and real-world examples create audience conversion, website traffic, and community on and offline.

Using client examples, personal stories, and case studies experienced through — decades of community journalism, localized website copywriting and blogging will be shared.
A deeper understanding of how to augment existing storytelling efforts through strategic community involvement over multiple websites and social network platforms will be discussed, as well as email and text messaging campaign advantages.