March 11, 2019 — How to Grow Your Email List and Increase Revenue: One of the most valuable channels in online marketing is email. Join David Blackmon of Aspen Grove Studios and Divi Space as he discusses the unparalleled benefits of email marketing. As well as sharing his strategies of growing email lists from 0 to 30,000+ subscribers, David will also discuss practical tactics that you can start applying in your email marketing strategy so that you can build trust with your audience and increase your revenue.

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March 11, 2019 — A fun, fast-paced, research-backed overview of major trends in digital marketing that will affect the way websites are built in the next 5 years. Among other topics, we’ll discuss modern brand strategy, mass personalization, artificial intelligence, marketing automation, and the rise of web services.

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March 11, 2019 — Modern browsers, JavaScript libraries, and CSS3 have made it easier than ever to create exciting, dynamic animated experiences within web interfaces. But we have also seen the unfortunate side effect of trying to do too much: websites that are resource hogs, eating up bandwidth and slowing load times to a crawl, all for effects that are ultimately just there for the “show” factor. This talk will discuss how to use these animation skills for good: to establish context, convey status, give feedback, and yes, even add a little delight. Along the way, we’ll discuss the principles of animation that guide everything from your favorite feature films to the actions of a button on your screen, and learn how deliberate animation choices can improve the experience for your user.

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March 11, 2019 — Spend time talking with a group of web business owners and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most web pros have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any business owner can take to contain the impact of a bad client. In this session, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.

Take aways: (1) four strategies that will keep problem clients in check, (2) five monsters you should know and how to contain them, and (3) the payoff of protecting your business by building good fences.

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March 11, 2019 — Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

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March 11, 2019 — Ever wondered how to choose the right clients? Not all money is good money for your freelance business. We will cover how to identify your ideal client, how to set boundaries, and the impact on your business with the wrong clients.

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March 11, 2019 — A brief introduction to WordPress Multisite and its uses. I’ll share my experience in building and managing large Multisite networks to provide tips and tricks for all levels including:
– Overview of Multisite and features – minimum hosting requirements
– recommended free plugins
– creative ways to leverage Multisite
– advice on painless backups, development environments, and upgrades
– common pitfalls in coding for Multisite.

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March 11, 2019

March 11, 2019 — Are you creating a beautiful website that, in the end, does not perform to your customers’ expectations?

Before you start any actual design work at all are you clear on what the desired business outcomes and objectives for the website are? What do you want users (prospects) to do on this new website? – and how will you (and your customer) define the success or otherwise of these actions?

Over 70% of new websites fail to live up to the customers’ expectation. So we have found that the first goal should be to map user flow – the actions that typically take prospects from their entry point into the site through conversion funnels including follow-up sequences and towards the final action (signup, purchase and so forth) and to share this process with our clients.

In this talk we will take a look at how we do customer journey maps and the role of the map in website design, creation and integration into a successful marketing funnel.

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March 9, 2019 — Malicious activity is an unfortunate reality when maintaining a web presence today. Most people involved in the web industry know someone who encountered the aftermath of a disruptive attack–if they haven’t themselves. Because of this, awareness of security best practices is at an all-time high. To many, though, it may not be clear exactly why these measures are important.

To remedy that, we’ll be taking a practical look at what’s actually happening when a website gets attacked, as well as discussing the hows and whys along the way. From understanding why small sites still get hacked, to why password reuse is really as bad as everyone says, we’ll explore the rationale behind the security principles you’re always being told to follow.

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