April 12, 2019 — A panel discussion on the different types of WordPress agencies/businesses including WordPress products, SaaS services, working as prof freelancer for example Codeable and other ways of delivering services.

April 12, 2019 — As the world becomes more interconnected, there are multple opportunities for freelance developers. You may be thinking that striking out on your own is easy. The truth is that there are a number of factors to be aware of, and the modern freelance developer needs to be prepared in order to succeed.

Starting 2016 I left the world of employment to become a full time freelancer. I was fortunate in I had another source of income, but as a husband and father of two, with all the usual bills to pay, I was not prepared for the effect working for myself would have on my mental state, my health or my family.

Towards the end of 2016 I joined Codeable, a freelancing platform for WordPress. Where Codeable was different from all other platforms was that it held quality and customer service/communication as the most important factors of freelance development. Since joining Codeable I was able to turn my work situation around such that I now earn 3x as much as I did when I left employment and I am in the favourable position of being able to turn work away.

While Codeable had a big part in bringing me leads to quality work, it was the lessons I’ve learned since joining Codeable about being a successfull freelancer that are the focus of this topic. Being a part of the Codeable community means I have learned so much from other experienced freelancers about things like work/life balance, how to communicate with clients pre hire, how to prevent scope creep and how to manage time and projects on my own.

My talk will be split into two parts, The first will be around the 1st year of my time as a freelancer, scrounging for whatever work came my way because I wasnt in a position to say no, essentially all the things I was doing wrong. The second will be around my second year, when I learned from Codeable, and other Codeable developers, and how these lessons lead me to where I am today.

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April 12, 2019 — Gerarchia, Equilibrio, Spazio, Colore… ci sono principi che governano la progettazione che assicurano che il risultato sia di successo e di qualità. Questi stessi principi si possono estendersi nelle nostre vite quotidiane, per offrire l’opportunità di vite con più significato, e maggior qualità.

Questo talk esplora ed illustra questi principi del design (qualificandosi quindi come un talk sul design) e al contempo offre lo spazio per riflettere sull’importanza di progettare per noi stessi vite complete e dense di significato.

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April 12, 2019 — -Entertaining workshops
-Enjoyable communication
-A well designed and clear process
-Over delivery and pleasant surprises.
-Website as a Service
and DIY style + training type services.
These are all new ways of delivering websites to different types of audiences.

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April 12, 2019 — A short story on how to ‘hack’ together a secure web application with the power of WordPress features (Plugins, API and User Roles) with a tight deadline at a 24 hour hackathon

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April 12, 2019 — The talk will focus on using WordPress to test and validate ideas in an affordable manner. It will be based on my experiences of running several websites, including ZApreneur, Think Workers and WriteInvisible. I will draw lessons and outline a process and will offer a checklist. I think it kinda works.

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April 11, 2019 — As businesses we can all too easily get focused on conversion rates… and when we become obsessed with CRO – we tend to forget all about the consumer and their needs and wants. Have we become too focused on the tech and forgotten about the consumer? I’ll share what can we learn from behavioural psychology – and how can we use those lessons to build relationships that last with the people who visit our websites. I’ll discuss how we really make decisions (and how this impacts SEO), what goes into a buying decision, and how to adapt sites and pages to make your audience more likely to convert – and stick around. We did not evolve to click around webpages – we evolved to survive – and that has serious implications for how we browse. I’ll show you how to think about how your audience thinks, and how to hack the buyer brain.

April 11, 2019 — WordPress is known for pre-made themes that make it easy to get started. However, after a while you might wonder why certain design decisions have been made, how they affect your users, and what you can do to make the site better.

This is where User Experience (UX) design techniques comes in. UX is way of bringing together user needs and business goals through research, testing, and design.

This talk will introduce the concept of UX and provide practical tips for improving your site.

April 11, 2019 — WP-CLI has introduced new ways of working with WordPress via automated commands and scripts. Aliases allow WP-CLI commands to be run on remote servers. Put them together and you have a powerful foundation to run automated processes remotely on multiple servers.

This talk will focus on using WP-CLI to automate deployment of a WordPress database between a development and production website. WP-CLI commands will be joined together in a BASH script that can be executed from the command line.

April 11, 2019 — If you are a freelancer, adopting Coding Standards for the first time is a bit like taking up exercise: you know it’d do you good, but there’s always some urgent deadline or something else more important to do. After all, your code works, right? So, why bother?

In this talk, I will tell you why it matters, explain my experience of the process, including the ups and downs, and share a few tricks I have learned on the way that will make your work better and your life easier.