March 11, 2019 — Spend time talking with a group of web business owners and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most web pros have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any business owner can take to contain the impact of a bad client. In this session, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.

Take aways: (1) four strategies that will keep problem clients in check, (2) five monsters you should know and how to contain them, and (3) the payoff of protecting your business by building good fences.

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March 11, 2019 — Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

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March 11, 2019 — Ever wondered how to choose the right clients? Not all money is good money for your freelance business. We will cover how to identify your ideal client, how to set boundaries, and the impact on your business with the wrong clients.

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March 11, 2019 — A brief introduction to WordPress Multisite and its uses. I’ll share my experience in building and managing large Multisite networks to provide tips and tricks for all levels including:
– Overview of Multisite and features – minimum hosting requirements
– recommended free plugins
– creative ways to leverage Multisite
– advice on painless backups, development environments, and upgrades
– common pitfalls in coding for Multisite.

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March 11, 2019

March 11, 2019 — Are you creating a beautiful website that, in the end, does not perform to your customers’ expectations?

Before you start any actual design work at all are you clear on what the desired business outcomes and objectives for the website are? What do you want users (prospects) to do on this new website? – and how will you (and your customer) define the success or otherwise of these actions?

Over 70% of new websites fail to live up to the customers’ expectation. So we have found that the first goal should be to map user flow – the actions that typically take prospects from their entry point into the site through conversion funnels including follow-up sequences and towards the final action (signup, purchase and so forth) and to share this process with our clients.

In this talk we will take a look at how we do customer journey maps and the role of the map in website design, creation and integration into a successful marketing funnel.

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March 9, 2019 — Malicious activity is an unfortunate reality when maintaining a web presence today. Most people involved in the web industry know someone who encountered the aftermath of a disruptive attack–if they haven’t themselves. Because of this, awareness of security best practices is at an all-time high. To many, though, it may not be clear exactly why these measures are important.

To remedy that, we’ll be taking a practical look at what’s actually happening when a website gets attacked, as well as discussing the hows and whys along the way. From understanding why small sites still get hacked, to why password reuse is really as bad as everyone says, we’ll explore the rationale behind the security principles you’re always being told to follow.

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March 8, 2019 — Lets get to basics of riding this new Blue Whale and help your self with containerization and orchestration.

What is Docker, and why can it be really good thing? How to setup docker as my local environment? Is it safe to use it in production? Docker compose?

Get to know about Docker, different integrations and implementations, how to run it, scale it, control it.

March 8, 2019 — How many times have you been in a situation where the client is never happy with the results, no matter what you do? How many ’emergency’ messages have you responded to because the site isn’t quite right in some new way? How many clients have you lost or fired because they honestly had no idea what they really wanted? If you answered yes to any of those questions, this session is for you!

Gathered from years of ‘learning it the hard way’ I am excited to share my knowledge with Freelancers, Agency Owners, Project Managers, Business Development professionals as well as anyone else who wants to better manage conversations.

Walk away from this talk with a better understanding of:
– Project And Sales Pipeline Strategy
– Uncovering Client Business Goals
– KPIs vs KPIs
– Managing Scope

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March 8, 2019 — When’s the last time you’ve met a developer that wasn’t busy? We as developers are constantly pressed for time and are always looking for tools to make our jobs easier.

WP-CLI can be one of the most powerful tools in a developers tool belt if used correctly. This tool can be used to automate the simplest or most complex tasks with ease. All from the comfort of your command line.

In this session, I’ll show you a few specific examples where WP-CLI can save you tons of time by performing tedious, or repetitive tasks, and getting you back to the things you want to be doing.

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