January 25, 2019 — “Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do.

Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

Presentation Slides »

January 24, 2019 — I will discuss how to secure your 2nd client. I will give three techniques and showcase how they work.

January 24, 2019 — Ever have a problem with receiving and sending emails from your WordPress website? What the heck is SMTP and DKIM? Which solution should you use? Mandrill? Sendgrid? Postmark? The solution seems complicated when researching how to improve email deliverability. I will show how simple it is to make sure emails are being sent out from your website!

January 24, 2019 — This talk will look at the best practices for building and customizing themes and plugins for WooCommerce. We’ll talk about:

* Keeping template files up to date;

* Useful actions and filters;

* Custom solutions for unique eCommerce situations

January 24, 2019 — “Let’s explore the benefits of thinking in re-usable blocks. Modular
Development improves productivity, enhances UI and empowers authors.
Leveraging the WordPress templating system and Advanced Custom Fields
we can achieve modularity in our WP themes.”

January 24, 2019 — Keynote

January 24, 2019 — On average 68% of all shopping carts are abandoned. That’s a huge leak in any business’ funnel. In this power talk, conversion expert, Syed Balkhi, will share his top tips to reduce cart abandonment, boost sales, and increase profit-margins.

January 24, 2019 — “The attendees will walk away with an online game plan to increase qualified business-to-business (B2B) leads using WordPress and inside sales tools such as linkedin and marketing automation.

Bernard will teach you how to:

– Generate Multiple Streams of B2B Leads
– Ethically Spy on Marketing Strategies of Your Competitors
– Leverage WordPress to create a killer landing page
– Leverage Linkedin and Email Marketing to Leads
– Stay Top of Mind with Very Little Advertising Budget”

January 24, 2019 — “There is no one “right way” to build an Agency. There is only the solution that works best for you!

This talk will explore the pitfalls and growing pains that come with the transition from Freelancer to Agency owner. From not knowing how long tasks really takes to the unexpected expense of management tools and lost billable hours. It will also share both online & online resources as there is great power in learning from those that have gone before.

Views will learn that there are a vary ways to grow your team from US based to oversees; contractor to employee to strategic partner. The possibilities are endless. They will leave this talk inspired with the knowledge that they can grow their business their way!”

January 24, 2019 — An overview of how Gutenberg will impact plugin development, how to handle backwards compatibility and correct breaking issues, and how to develop extensions for Gutenberg.