January 11, 2019 — In this presentation I’ll take a deep dive into my preferred development and deployment workflow. I’ll cover how to work with code quality tools such as PHPMD, PHP_CodeSniffer and JSLint, as well as how to implement Test Driven Development into a custom plugin. I’ll wrap the whole thing up by demonstrating how to connect everything to a continuous integration / delivery pipelines to test the code and deploy automatically.

Takeaways:

Code Quality
TDD
CI/CD

Presentation Slides »

January 11, 2019 — Enterprise clients are a unique group that requires special attention with their complex WordPress setups. In this talk, we will look at the methods to attract this level of client, how to convince them of the benefits of WordPress, and finally discuss the special considerations needed when working with Enterprise level clients.

January 11, 2019 — Not all WooCommerce projects are the same, but your goal is the same every time – to make sure you don’t lose your shirt on an eCommerce project because you did your estimating and scoping poorly. We’ll look at different kinds of WooCommerce projects and ways to help you scope the effort.

January 11, 2019 — Let’s take a look at the upcoming page editor Gutenberg, scheduled for release in WP 5.0.

We’ll look at:

What are Gutenberg blocks?
What blocks are available, and how to use them
How to best prepare your web site for the update

January 11, 2019 — Having your site load quickly is important for many reasons. Having a faster site impacts your SEO, sales, and user engagement. In fact, a 1-second delay in page response can result in a 7% reduction in conversions!

In this talk, we will be discussing the reasons why your WordPress site may be slow and showing you ways to make your site faster. You will learn about different tools to test your site speed as well as how you can make the changes these tools suggest.

January 10, 2019 — The purpose of this talk is to discuss potential events, situations, and problems that can arise when clients come into contact with WordPress and the best practices to overcome those issues. Additionally, it would cover how to ‘user-proof’ your site to help minimize client-caused damage. Learn how to properly address and handle client complaints and problems.

Takeaways:

Learn how to explore and identify various site issues.
Learn how to minimize potential issues caused by clients.

January 10, 2019 — Go on the journey of a “mere mortal” (someone without a computer background) on how they learned WordPress, designed two business sites and opened an on-line store with Woo Commerce. Your trip guide will take you through the WP basics, identify tripping and stumbling points, direct you to where to get information, introduce you to the language of WordPress, where to “hotel” your site, and overview safety tips for your journey.

January 10, 2019 — While the benefits of image optimization are well known, in practice, it is one of the most misunderstood topics in all of WordPress. With the addition of responsive images and an influx of new solutions in the marketplace, the topic of image optimization deserves an updated take on best practices for the modern responsive landscape.

This talk begins with a step-by-step analysis of how WordPress processes images by default. With this baseline understanding established, we will review common misconceptions about image optimization techniques that sometimes do more harm than good. One such example is the practice of optimizing images *before* upload, which actually has no effect on the generated image sizes.

By exploring a combination of best practices and common snafus, the audience will take away the key concepts necessary to optimize responsive images in a manner that works with WordPress, not against it.

January 10, 2019 — Building a website is just the first step. The next thing you will need to do is turn your visitors into your most loyal fans with the use of an email mailing list.

Your mailing list is one of the most important ways you can engage with your customers, followers, or users, making it one of the most valuable assets of your business. We’ll go over what makes it so powerful, how to capture emails on your website and ways to make your subscription forms irresistible.

During this talk, you will learn how to setup your mailing list, discover three ways to capture leads, understand the power of drip campaigns, and know the best practices for effective and memorable email campaigns.

By the end of this presentation, you will hold actionable steps to keep your audience engaged and help you achieve amazing results.

January 10, 2019 — With GDPR (General Data Protection Regulation) now in effect, what does this mean for your site? Is the GDPR law geographically limited? Sam brings his 20 years of cybersecurity experience to discuss how you can protect your client data, what to do in the event of a data breach, and how you can prevent one. We’ll answer your questions and more including how your plugin choices can affect GDPR compliance.

Takeaways:

What is the General Data Protection Regulation?
Does it affect us in the US?
Learn how to become compliant.