January 23, 2019 — In this talk Nakeesha will speak about format and tips for writers developing content for the web. Her talk with focus on creation of interesting thought provoking content in an easily digestible format for the web reader. A discussion regarding the best strategies for increasing the popularity of post and utilizing writing as a marketing tool will be included.

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January 23, 2019 — Optimizing your WordPress is always a challenge and google is more demanding about it every day: During the session, I will go over all the details to make your theme hit 100%: 1) Loading fonts, 2) Optimizing your theme for Above-The-Fold/Below-The-Fold styles loading, 3) Loading styles asynchronously, 4) using Webpack to bundle your theme with WordPress. 5) Using SVGs and loading them like template parts (cached). 6) There are many other tricks and things to take into consideration. I will work with one initial theme and make it hit 100%. Everything will be measured to show the typical “before and after”.

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January 23, 2019 — You met someone in life and many years later you see them on the cover of Forbes. The natural reaction is “Whoa – that person hit it big – like just out of no where.” The real story is not where that person is today, but the what, why, and how they spent their time and energy in the months and years prior to making it. More specifically what they learned and applied along the way, and how they coped with set backs and the ever present feeling anxiety of failure. I’m not on the cover of Forbes, but I will share my journey from the main stage at WCMIA.

January 23, 2019 — “Having your site load quickly is important for many reasons. Having a faster site impacts your SEO, sales, and user engagement. In fact, a 1-second delay in page response can result in a 7% reduction in conversions!

In this talk, we will be discussing the reasons why your WordPress site may be slow and showing you ways to make your site faster. You will learn about different tools to test your site speed as well as how you can make the changes these tools suggest.”

January 23, 2019 — We’ll break down what it really means to protect sensitive information that gets transferred through a website and what happens once it reaches its destination. How does enabling HTTPS have an effect on the overall security of your website? or does it?

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January 23, 2019 — How to get your words from your brain to your paper? Do you have writers block? Unscramble your thoughts and uncover your true abilities. This class will show you how to formulate your words. It all begins with a thought. Lets begin to discover how creative you are.

January 23, 2019 — Market penetration is the first step some startups take towards business growth. Perhaps, the most import component to consider is whether the time is right to attempt this. A dependable market penetration plan begins with identifying which of your WordPress products or services to focus on. This is intended to be a low-risk business growth strategy typically focused around increasing marketing and sales efforts, and sometimes even increasing your business locations.

I’ll cover a few important things for a WordPress developer in business to get started with including knowing the right time to localize your theme or plugin, how to prepare your WP directory listing in a foreign language, a pricing strategy and marketing channels in the foreign market. By the end of my session you’ll walk away with several techniques and you will know four key factors in developing a successful foreign market penetration strategy for your theme or plugin.

January 23, 2019 — Interview and QandA

January 23, 2019 — You press Enter and instead of a new line you get a new paragraph. You want to create a nested list and it just doesn’t look how you want it to. You pasted text from your word processor and its format is all wrong.

Formatting an article in WordPress can be boring and frustrating, but it’s a crucial step in writing for the web.
People read on screen differently than on paper and formatting the text will help them get to the end of it.

This talk will show you how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.

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January 23, 2019 — How To Use WordPress’s Next Editor: Gutenberg

A new block-based editor (aka Gutenberg) is coming to WordPress 5.0 in 2018. This update will radically impact how you imagine and conceptualize your website content.

We’ll cover what exactly Gutenberg is and how to prepare for it. The key takeaway is an understanding of how Gutenberg will affect your existing content, and how to create exciting new layouts with it in the future.

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