January 6, 2019 — In this talk, we’ll consider what makes WooCommerce a great platform for eCommerce sites of all kinds. We’ll compare it to other platforms and dig into why it is so flexible.

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January 6, 2019 — Whether you’re writing a client proposal or documenting the success criteria of your web presence, explicitly accounting for accessibility provides benchmarks to measure the success of your project against and establishes important expectations. This talk will discuss when, where, and why to account for accessibility in projects or an organization.

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January 5, 2019 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users. In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

Using surveys to segment your audience
Creating survey questions without question bias
User research surveys
Post-sale surveys
Experience surveys
When to survey your audience and users
and more…

When you walk away from this talk, you will have the tools and resources needed to begin understanding your users and using that data to improve your site or product.

January 5, 2019 — I will explain what GDPR is, how it will affect businesses and the steps to ensure evidence of compliance.

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January 5, 2019 — You’ve designed a beautiful website. Every detail is perfect; every angle considered. But does Google like it? If you can’t get the website to rank, your gorgeous design is never going to be seen or used. We’ll cover five of the most common design practices that could be tanking your SEO.

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January 5, 2019 — Ever catch yourself repeating the same task over and over again? If you can document the steps you can automate it! From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work this talk will inspire you to look at every task in your business and ask … can this be automated?

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January 5, 2019 — Let’s take a tour of Gutenberg blocks from a developer’s viewport. We’ll walk through the underlining block architecture, settings and option controls, user-experience, how users can interface with your block and proper build execution. Let’s build beautiful blocks together!

January 5, 2019 — When you first start a business, you can’t imagine ever firing a client. Eventually, though, there comes a time when you need to. How do you know when you have reached that point? And how do you handle the break up delicately? I’ll cover systems we use to show if it is still profitable to work with a client, steps we have taken to set reasonable expectations to save a working relationship, and finally how we work to give the client other options if working together doesn’t make sense any longer.

January 4, 2019 — “Spend time talking with a group of web business owners and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most web pros have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any business owner can take to contain the impact of a bad client. In this session, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.

Take aways: (1) four strategies that will keep problem clients in check, (2) five monsters you should know and how to contain them, and (3) the payoff of protecting your business by building good fences.”

January 4, 2019 — Vainah gives a brief history of WordPress, then goes through the reason why entrepreneurs should use WordPress to advance their businesses and stay relevant.

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