January 5, 2019 — When you first start a business, you can’t imagine ever firing a client. Eventually, though, there comes a time when you need to. How do you know when you have reached that point? And how do you handle the break up delicately? I’ll cover systems we use to show if it is still profitable to work with a client, steps we have taken to set reasonable expectations to save a working relationship, and finally how we work to give the client other options if working together doesn’t make sense any longer.

January 4, 2019 — “Spend time talking with a group of web business owners and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most web pros have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any business owner can take to contain the impact of a bad client. In this session, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.

Take aways: (1) four strategies that will keep problem clients in check, (2) five monsters you should know and how to contain them, and (3) the payoff of protecting your business by building good fences.”

January 4, 2019 — Vainah gives a brief history of WordPress, then goes through the reason why entrepreneurs should use WordPress to advance their businesses and stay relevant.

Presentation Slides »

January 4, 2019 — (some audio issues in this video)

With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.
In this talk, you’ll learn about current marketing trends in content design and how to put them into practice on your own site using Gutenberg. You’ll learn blogging and page design tricks that make the most of the new editor and can help your content pop.

How to use Gutenberg
storytelling tips
copywriting tips
publishing and marketing trends

Presentation Slides »

January 4, 2019 — I’m going to show how we can improve our code using skills from the wider PHP world. I’d like to shatter the idea that enterprise applications and WordPress don’t mix. WordPress can be a great platform to build enterprise applications.

The end result, a code base that is lean and scalable. A process that lets you bring on more developers as required. In particular, I will be discussing how to separate theme development from application development, the elegance of using MVC (Model, View, Controller), taming URL rewriting and embracing custom database tables.

Ultimately this lets developers pitch for larger projects using the skills they already have.

January 4, 2019 — Humor is incredibly effective in marketing. With this presentation, a fast one at that, I’m going to give some wicked awesome stats on just HOW effective humor is and WHY it’s important, and WHY it will help convert website visitors to lifelong customers/buyers. LOL’ing not required. It’s OK if you’re a LOTI’er (laugh on the inside…er)

January 4, 2019 — Content management systems (CMSs) arose in the early 2000s, revolutionising website design. The old-fashioned style, stale content and low compatibility with mobile devices have driven website creation into the future. Modern, interactive, consistent multi-device and multi-channel experiences are now necessities. To power these online experiences, large, enterprise-level companies once were limited to a single, proprietary CMS. Today, many organisations are starting to realise that there can be tangible benefits to having multiple, strategic CMSs, including faster time to market, ease of use, agility and the ability to experiment and customise quickly.

Join Jon Bird, head of Enterprise Sales and Strategic partnerships for WP Engine, and Jim Bowes, CEO of Manifesto, as they dive into the recently commissioned research, which surveyed 300 enterprise-level IT and marketing decision-makers in the U.S. and U.K. and look at what this means in practice for agencies using WordPress.

January 4, 2019 — I’m Japanese bloger who has lived in Tainan for 3 three years. I make traveling blog of Taiwan for Japanese people. How do Japanese get to travel information? How to make an effective SEO WordPress blog? Taiwanese people still use PIXNET. Few years ago, Japanese also use Ameblo which is like PIXNET. But now many people use WordPress blog. I want to introduce to Japanese WordPress blog history and SEO.

Presentation Slides »

January 4, 2019 — Attending and organizing local WordPress Meetups is a great and enjoyable way to learn a lot of things! I’ll share with you how my life has changed by organizing Meetups and how you can start organizing and being involved in local Meetups in your neighborhood or city.

January 4, 2019 — From idea to developing a product delights you as a developer. But how do you get it out there for others? How do you market and sell your product? How do you know what to price it at or how to support it? Enter the world of product management and in any software business this is a fundamental necessity to making your new product into a successful venture.