January 17, 2019 — Join us to discuss all of the scoping, planning, dreaming and designing that happens before you ever touch WordPress. We will cover processes, best practices and tools behind content strategy, sitemaps, wireframes, copywriting, design and quality control. This talk is best suited for anyone interested in the strategy behind building a website, rather than the code behind it.

January 17, 2019 — Uvodno predavanje i kratak istorijat trećeg vordkampa u Beogradu.

Opening remarks and show history intro 3rd WordCamp Belgrade edition.

January 14, 2019 — When you’re passionate about your content, how do you get others interested when you’ve only got 280 characters to pitch yourself in an authentic and passionate way? Especially, when you have limited time, and you have to wear multiple hats, how do you get your social media to work to promote your website without ripping your hair out or banging your head into a wall?

This session covers tips, tricks, and best practices that let you work smarter rather than harder when it comes to plugging your WordPress site on social media. The talk predominantly focuses on Twitter, Facebook, YouTube, and Instagram.

January 11, 2019 — It starts with the editor, but why is WordPress going on this journey? Explore the reasons, where it’s come from, what challenges lie ahead and the route planned. Along the way learn why directions were taken and why this course needs to be set for the future of WordPress.

January 11, 2019 — This session will address the definitions, types, and benefits of taxonomies in general, and the specifics of using categories and tags for website pages and posts. The focus will be on the planning and maintenance of a taxonomy (such as a category set or tag set) and best practices for creating and wording of terms and for creating hierarchical relationships between categories.

January 11, 2019 — Anastasios will take an introduction as to how hiking as an activity can help one be more focused and productive in every day life. Presented in a storytelling and conversational format, so that everyone can participate.

January 11, 2019 — WordPress 5.0 introduces a new block editor called “Gutenberg” and if you’re a WordPress developer, you need to know how to build blocks. This talk is for developers who have already created basic blocks and are ready to build more complex blocks and to migrate legacy shortcodes as well as meta boxes to blocks.

This talk will cover using modern JavaScript development tools including webpack for WordPress block plugins. We will look at constructing block interfaces out of Gutenberg components, creating your own components that can be shared between the editor and the front-end and using WordPress’ Redux-like state management.

January 11, 2019 — Sales is all about relationships and managing expectations. We are all in sales, where we realize or not, like it or not. I’ll share some personal story around my start as an introverted artists and designer who was socially awkward and how I overcame that to become a top producing salesperson. How not being a salesperson can be your strongest asset in actually making sales, if you find your authentic voice, know your craft and get interested in the art and science of creative communication and psychology.

Though I have a framework for this including practical scenarios, it will be somewhat interactive and focus driven by preferences of those in attendance. We’ll be looking at the why behind methods from which you can build on. The first step is getting comfortable with being uncomfortable. We’ll do some of that, but I promise not to make it too scary.

This is not a talk about funnels, prospects, conversions and the like though that all is super important and we’ll touch on it. This is focused on communication tools and self work to overcome your internal roadblocks.

Takeaways:

You’ll get a copy of the slide deck to include a list of common sales and communications “challenges” and how to deal with them.
A process map of the anatomy stages of a sales cycle, (what to communicate when, how and why) specifically tailored to creative work.
Some basic personality assessment tools to clarify your personality and communication style, how to identify your clients and then how to adapt accordingly.

Presentation Slides »

January 11, 2019 — You’ve spent hours (maybe months) creating a gorgeous website or maybe you paid someone else to design it for you, but what’s next? How do you consistently add content to your site?

Learn tips and hacks to use video to create content for your blog, social media, newsletters and much more. Never run out of content again!

Takeaways:

Tips to Create a Marketing Calendar
Why and How to Transcribe Your Videos
How to Incorporate Video into Your Blog

Presentation Slides »

January 11, 2019 — What makes a logo effective on the web and in print? I’ll share tips for logo creation, color and typography selection, placement and more to make your brand work better online and elsewhere.

Takeaways:

Whether you design the logo for a client website or are give the logo files, this seminar will help you determine how to effectively communicate your brand, maximize your logo elements, and avoid mistakes that can dilute your brand and diminish the logo.

Presentation Slides »