December 10, 2018 — We often put a dividing line between quantitative data and the personal relationship with clients. The thinking goes that if we focus on numbers too much we forget the actual people behind them.
We’ll fight this notion by demonstrating how data can help you understand your users and build better buyer personas. We’ll answer the following questions:
– What can Google Analytics, Facebook Audience Insights, and Linkedin Website Demographics teach us about our audience?
– How to build on top of quantitative information with interviews and personal feedback?
– How to group and segment data into distinct personas?

December 10, 2018 — WordCamps can be an excellent place to get to know other WordPress professionals. However, many attendees stick to their own groups, attend lectures, and leave without cashing in on perhaps the most valuable part of WordCamps: networking. This lecture will explore some of the common reasons why attendees fail to form lasting connections. It will give some tips for more productive networking, and hopefully inspire deeper, more authentic networking at this WordCamp and beyond.

December 10, 2018 — In this talk, Mitko will speak about how you can leverage the WordPress REST API to build awesome websites, using React.js for rendering the frontend outside the WordPress Theme implementation, by using processor class inside the Reactj.js that will handle all the layouts that your website need.

December 10, 2018 — Over the years, WordPress has steadily improved the way we have to work with internationalization. However, challenges still exist and there will always be new ones ahead. Projects like Gutenberg and ecosystems beyond WordPress.org force us to continuously iterate.

Soon after the release of WordPress 15 years ago, support for internationalization was added to the software. This meant that themes, plugins, and WordPress itself could be translated. This was a huge deal as WordPress is used all over the world, in countries where English is not the main language. WordPress was quickly translated into German, Japanese and many more languages.

In this talk you’ll learn how to make use of the latest and greatest technology to make your WordPress plugin or theme fully internationalized. Pascal is going to highlight how you can leverage the powers of WordPress, GlotPress, and WP-CLI to improve the translation workflow in your WordPress projects.

December 10, 2018 — A Digital PR’s guide on why and how to incorporate the Pull Approach into your Marketing Strategy.
Learn what are the three A’s, how changing the way you interact and communicate with your target audience will win you more Brand Love and Word-of-Mouth and why that is important in a rapidly changing marketing landscape.

December 10, 2018 — We’ve all seen many talks on hacks. But how does the hacker execute the hack? And how can we learn how our site was hacked? In this talk, I’ll try to show you some examples of hack execution and forensic analysis.

December 10, 2018 — Gutenberg is all the WordPress world is talking about these days. Everybody has so many concerns, hopes, questions, and expectations. Is it a conspiracy to destroy WordPress? How much of a change is it? Will it make anything easier for users? How does it work behind the scenes? What is it like to work in the open on a project as large as Gutenberg? If you’re curious about the any of those or just what the future of building sites with WordPress, join us.

December 10, 2018 — How to create an environment and atmosphere that can support Agile frameworks, how to change the mindset and how to handle the team that you inherited.

December 10, 2018 — How to build an online course using WooCommerce is the main topic of Chris Lema talk.
There are a bunch of online platforms out there for online education, learning management software but you can do so much more within WooCommerce, a couple of plugins.
I’m gone walk you throw how to do it so that you can generate revenue on a platform that’s really easy to manage and control.

Presentation Slides »

December 10, 2018 — Our panelists will consider and discuss the following questions:

How should a community’s ethics be applied to event speakers, sponsors, volunteers and vendors?
In our businesses and as a community, how do we develop and implement policies that reflect our ethics and values?
The organizing team is still assembling the panel and selecting a moderator. What we have confirmed so far is below. We’ll update further details as they are finalized.

Doris DelTosto Brogan, Professor of Law, Harold Reuschlein Leadership Chair, Villanova University Charles Widger School of Law
Jason Coleman, WordPress Core Contributor and Plugin Author | CEO, Paid Memberships Pro
Andrea Middleton, Leader in the WordPress Global Community team
Liam Dempsey, Lead Organizer, WordCamp Philly | Director + Designer, LBDesign
Moderator: Simeon S. Poles, Associate, Duane Morris LLP.