December 2, 2018 — Paula will be walking us through how to take an audience first approach to designing your website, and not focusing all on yourself. She’ll walk us through how to find what questions your audience are asking, what you can do to ensure your site is answering them, and not to keep them coming back for more. You’ll walk away with actionable plans and tools that you can implement on your website right away with minimal changes.

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December 2, 2018 — Jane is joining us to explain to us how to package your web services to make you more money, while at the same time saving you time. She’ll explain the hows and whys of offering tiered packages, how to determine what to include in packages, how to market the upsells to higher packages, and why your top package is probably what you currently offer as your entry-level!

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December 2, 2018 — Gal, an online marketing consultant for small businesses from Brisbane, will talk about how a lot of people think that WordPress is so easy to use that anyone can do it, and while true, only up to a point. Most people can get a site going, but it won’t be nearly as good as a site created professionally, with a solid technical foundation (caching, backups, etc), a smooth user experience, tight security, search engine optimisation and more.

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December 2, 2018 — Ryan and Ben will be joining us to talk about what happens when your client’s WooCommerce business grows from around a million dollars in sales to well over $20 million in a very short period, and how your development skills and processes can face a wholly new set of challenges.

Come join them in asking the question of “will it scale?” and find out how you can very quickly get answers you don’t like.

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December 2, 2018 — Jen, an award winning singer songwriter and love of storytelling, is joining us to talk about how to design for humans (User Experience) and humanising your brand online through a case study of their successful WooCommerce store Coffee Beans Delivered. She’ll show how they’ve improved the User & Customer experience to improve the brand and usability of the website through her 16 years of experience in the web and digital space.

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December 2, 2018 — Richard is joining us to discuss the pleasures and pitfalls of setting up web streaming from a WordPress site, including equipment, licensing issues, and adventures with Gutenberg.

Websites are now expected to be media rich as well as responsive – but how do you use WordPress to present and maintain such content, beyond embedding YouTube files? Richard will be answering this, and much much more.

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December 2, 2018 — When I started my business, in 2011, I didn’t think I needed a business plan, I only needed clients, tons of clients. Even though my title was web designer, I took every job that was asked of me: web sites, of course, but also graphics, print, social media management, training, basically anything!

In less than eight months I had to go back to work as an employee because I managed to spend way more money than I earned.

I kept doing some freelancing on the side with no direction whatsoever and finally I realised that I needed a plan. After implementing a proper business plan, I was able to recognise and concentrate on a niche market, become much more successful, raise my prices, and greatly increase my income.

It doesn’t matter what your financial goal for the year is, or what your mission for your small business is, having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.

Together we will go over the basic sections of a business plan and we’ll learn a creative way to make one that represents you and your business.

December 2, 2018 — Stephen has been working with the Wordfence Site Cleaning team part-time since early 2017, Fast-forward to the middle of 2018 and he’s recently stepped back from cleaning to join the Wordfence team full time as a developer, so now it’s time for him to tell us his story.

He’ll share stories from the more memorable sites he’s cleaned, revealing his all-time favourite WordPress malwares, and the epic tale of the persistent attacker that almost thwarted them completely.

Scattered throughout will be tips and ideas to help protect your site from compromise and keep everyone (except the bad guys!) happy.

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December 2, 2018 — Toni, a self-confessed “Crazy Lady” is joining us to give us her take on a Beginners guide to WooCommerce, she’ll be covering many of the questions new-comers to WooCommerce will be asking such as How do I start?, How do I get paid?, What shipping options exist? and many many more.

Based in Harvey Bay, Toni started with her first website over 20 years ago in 1996 with nothing more than Notepad and a couple of HTML tutorials. Much more recently she’s written a training manual for a training course in WooCommerce delivered to indigenous startups by the QLD government.

December 1, 2018 — Michael, who until a few years ago was a decade-long Joomla user, is joining us to talk about the 10 things beginners forget when setting up their WordPress website. He’ll be covering common questions such as How do I speed up my website?, My images are slowing down my website, how do i fix that?, How do I SEO?, How do I get google to visit my website? and many many more.

But are these really questions that should be asked afterwards? Not having these things done at the time of creating your website can make it harder and more costly to do later on.

This talk will lightly cover the above topics, and focus on the questions that can be asked ahead of time to reduce the pain later on, such as how to choose quality hosting, themes and page builders, WordPress settings and image compression plugins, and implementing SEO the right way from the start.

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