February 27, 2018 — How well do you know who you’re building for? A formal process of user story development is great for anyone, from solopreneurs to large distributed teams, to have a clear idea of what problems they’re trying to solve. In this talk, I will outline the steps you should take to create clear, actionable user stories, and avoid pitfalls that can derail your project.

February 27, 2018 — This talk discusses actionable items to better run your business using our company’s financial forecasting model as an example — open sourcing what works.

The underlying foundation of this talk includes our ability to have been operating for the past three years without outside capital, small cash reserves, and almost no debt. This is something most plugin developers can relate to. In other words, you don’t need venture capital or 18 hour days to launch a successful plugin.

In this talk I will discuss:
– Working backwards—and what that means
– How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup
– How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
– How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
– How to conservatively project hires of employee, # 4-6 as well as future hires #7-12.
– How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
– How to adjust projections (free v premium) as your business matures

February 27, 2018 — Gutenberg transforms how we think about content in WordPress and will ship with WordPress 5.0. In this session, we’ll discuss what Gutenberg is, why we need it, and where it is today. Finally, we’ll look at where the community is taking Gutenberg, including major improvements to site customization.

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February 27, 2018 — How to start your own company specializing in selling websites to companies and business organisations .Teach on how to start approaching your clients how to implement wordpress tools in your business how to make the most with wordpress to make yourself earn a living and the in depth tricks and tips on how to make use of wordpress to better your service you offer and also how to develop your wordpress skills to better your knowledge of using it and how to start develop your custom Themes and plugins.

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February 27, 2018 — Lessons learned from developing and maintaining the GitHub Updater plugin. How I deal with bugs, feature requests, issues, PRs, user support, and more.

Everything I learned about plugin support I learned in the operating room. Interacting with surgical patients and their families involves a similar skill set as maintaining an open source software project. I’m not so certain that the reverse is true so as the saying goes, “Don’t try this at home.” But come find out my surgical pearls to software support.

February 27, 2018 — It’s common to view your competitors in business as barriers. However, if you shift your thinking to view your competitors as opportunities for collaboration, something unique can happen. In this talk, Tim and I share our experience from partnering with competitors in a crowded niche WordPress market, through “Coopetition”, to help us grow our business to over 7 figures annually and achieve success. In this talk we will be sharing our journey of how working together has helped explode our WordPress business. Through the world’s eyes, the people we partner with are competitors. We’ll be sharing some of the benefits of coopetition, as well as some practical ways that listeners can turn their competition into coopetition.

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February 27, 2018 — We’ll talk about what trends to look out for in 2018, how to create content that resonates and converts, and current SEO tips and tricks to be found on the web.

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February 26, 2018 — Ever wondered just how many WordPress plugins you should use? Or how you ought to choose one from a hundred?

February 26, 2018 — Container management is a very new technology that is going to change the way in which servers run applications and as such most companies and IT professionals have already started using containers to run their applications on their servers. WordPress happens to be one of the most used applications and this talk will give you a heads up on how to use WordPress with containers on your own VPS or physical server. Docker happens to be the best container management software out there and as such it will be our software of choice.

February 26, 2018 — My goal is to get the community to value their work so as to charge more for their services to the clients. This will make us have local success stories and create a vibrant industry for ourselves. I will share the strategies and ideas to make this happen.

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