February 26, 2018 — Chris Lema interviewing Alonso Indacocha, lead organizer of this WordCamp.

February 26, 2018 — Chris Lema interviews Ashleigh Axios

February 26, 2018 — The topic will focus on
– Visual Assets & Appeal
– Excerpts
– Omitting ‘Happy talk’
– Making relevant content ‘More Prominent’
– Call To Action (CTA)s

Presentation Slides »

February 26, 2018 — Many non-profits don’t realize that they have a problem until a volunteer half-finishes a website and disappears. Whether you create WordPress sites for others or as a non-profit employee or volunteer, this session will help you use WordPress to engage donors and volunteers, represent the organization as a good steward of donors’ money, and protect its security and reputation. Non-profits also have unique project management and maintenance needs, and we will discuss these as well.

Presentation Slides »

February 26, 2018 — My presentation will be ultra-visual, and I will be exploring actionable changes that attendees will be able to make immediately to improve their client relationships as well as their launch/site management workflows. Finally, I will address the financial benefits of offering a better user experience – in other words, how much more money freelancers and agencies can make by providing a solid user experience for their clients.

February 26, 2018 — You may have heard about React.js and the WordPress API, but how do you get started using these new technologies? We’ll cover a simple, practical example of how to start using React.js with the WordPress API in a traditional PHP templated WordPress Theme.

February 26, 2018 — This track consists of five short sessions focused on using themes and building sites.

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Help Us Help You. Things You Should Know Before Contacting Support.

Brooke Dukes

I’ve been on all sides of support. In that time I’ve learned a lot of the dos-and-don’ts of asking for (and providing) support. In this lighting talk I’ll go over some of the most commonly missing information when reaching out to support.

Slides: https://2017.seattle.wordcamp.org/files/2017/11/brooke_dukes_wcsea.pdf

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Creating A Knowledge Transfer Plan, or How To Really Go On Vacation

Hilary Fosdal

It’s surprising how stressful going on vacation or attending a conference can be. Are you ready to temporarily step away from the business relationships you’ve carefully built with your clients and handing over all the hard work you’ve put into your projects to someone else?

Learn how you can transition your projects and clients professionally and programmatically to co-workers during your temporary absence. Take the stress out of leaving for vacation by having a knowledge transfer plan – a.k.a. your vacation exit strategy.

Slides: https://www.dropbox.com/s/0bd6bji99p5cs6t/HowToReallyGoOnVacation.pdf?dl=0

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Sketches: The Universal Language

Joshua Wold

Anyone can sketch. You don’t have to be an artist. A few simple shapes can help explain a problem quickly and clearly. Sketching is a universal language that anyone can understand regardless of technical background.

Have you ever tried explaining a technical problem to a stakeholder, developer, designer, or customer? Has that ever led to miscommunication? A quick sketch can help validate that everyone understands the issue – or show that each person is thinking something completely different.

In this talk you’ll learn some very simple steps to create sketches and wireframes that you can add to any ticket or problem you’re discussing.

Slides: https://cloudup.com/c19N_0Hryii

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Quick Tips: Gain Mutual Buy-In and Inject More Empathy Into Your Projects

Justin Parra

Let’s discuss empathetic strategies that will ultimately help you create a more satisfying client experience, smoother creative process with less barriers, and help clients grant a new level of trust in your creative/technical concepts. Empathy is often said to be the most important quality of a UX professional. One can argue that it is the most important quality in a human being. While we won’t go quite that far, let’s talk about how injecting a higher level of empathy into your project management and client interactions can improve your final product.

Slides: https://2017.seattle.wordcamp.org/files/2017/11/justin-parra-wp-project-management-strategies.pdf

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Getting up to Speed on Build Processes

Jacob Wayne Smith

In this hands-on talk Jacob Smith will demystify Gulp, NPM, Grunt, and more so that you can work smarter and faster.

With code examples and live programming, we will work with a standard build process for WordPress development.

Slides: https://abravenew.com/site/wp-content/uploads/2017/11/Jacob-Smith-wordcamp-seattle-2017.pdf

February 26, 2018 — This talk will cover quick and easy methods to get feedback from your customers and increase the usefulness and usability of your website without needing a dedicated research team.

Presentation Slides »

February 25, 2018 — WooCommerce is the most popular e-commerce platform on the most popular CMS, WordPress. It is great for selling discrete products, be them digital, physical, or subscription-based. But what if your “product” is a time-and-materials type service, where clients pay for the time it takes to do something. We love WC, but didn’t find an out-of-the-box solution that fit our need. So over 9-months of testing and refinement we built our own. This talk covers our process, the results, and lessons learned along the way.

February 25, 2018 — This track consists of five short sessions focused on Blogging and Social Media.

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Use These 5 Basic Blogging Skills to Rock Instagram

Jessica Rhae

Don’t be intimidated by Instagram. Many of the core tools used grow a successful blog also apply to this social channel. You’ll walk away from this session with 5 strategies you can use to skyrocket your success

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/WordCamp-Pres-J_Williams-Instagram-10_22_17.pdf
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How I Repeatedly Broke my WordPress Site – and How I Cleaned-up The Mess

Steve Case

What happens when you start building your site without considering what you want it to do? What happens when your web hosting company is part of the problem?

We’ll look at a real-life example of how to make wise choices while planning your site, what can happen when you don’t make the best choices – and how to clean up the mess, regardless of who or what caused the problems.

As our example, we’ll look at what happened when a simple site evolved into a WordPress site, and what happened while trying to get them to play well together.

This journey will be both fun and educational. No experience required!

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/WordCamp-Seattle-2017-Steve-Case.pdf
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WordPress Redirect Links: Your New Best Friend for Influencer Marketing

Lyndal Cairns

WordPress redirects are a much underused tactic in marketing campaigns. At NTEN, we gave unique addresses to partners in a marketing campaign, which allowed us to track the web traffic that came from them. That info not only helps us make better decisions about marketing partners but is also really useful to share with the partner as a win, so we can keep them engaged and more likely to keep sharing. This small piece of WordPress tech can have a huge impact.

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/WordPress-Redirect-Links-Your-New-Best-Friend-for-Influencer-Marketing.pdf

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Proper Care and Feeding of Trolls
Kimberly Gauthier
Many bloggers don’t worry about trolls. “I’m not big enough to attract a troll,” I’ve been told. If you’re thinking of that combative person who hides behind a fake name or anonymous profile, spewing insults and political rants, that’s only one of many kinds of trolls. In reality, a troll can be a family member, a friend, or a passionate person who believes they are saving the world from your lies.

Whatever troll you’ve attracted to your blog, it can be stressful and be distracting for both you and your readers. In this session, I’m going to share the steps I take to protect myself from a trouble maker.

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/Proper-Care-and-Feeding-of-Trolls.pdf
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Counting down: What not to forget when you launch your website

Joshua Lynch

You’ve completed the famous five-minute installation of WordPress, customized a theme and published some content, but now what? We’ll cover the essentials of launching a professional site with WordPress, and some helpful tools for quality control, SEO, security, webmaster tools, analytics, monitoring, and maintenance.

SLIDES: https://docs.google.com/presentation/d/1sRqvwS-j8Vc3UrIjPDS8z91OWHclX1dLOI68cCmRlSM/