February 26, 2018 — Ever wondered just how many WordPress plugins you should use? Or how you ought to choose one from a hundred?

February 26, 2018 — Container management is a very new technology that is going to change the way in which servers run applications and as such most companies and IT professionals have already started using containers to run their applications on their servers. WordPress happens to be one of the most used applications and this talk will give you a heads up on how to use WordPress with containers on your own VPS or physical server. Docker happens to be the best container management software out there and as such it will be our software of choice.

February 26, 2018 — My goal is to get the community to value their work so as to charge more for their services to the clients. This will make us have local success stories and create a vibrant industry for ourselves. I will share the strategies and ideas to make this happen.

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February 26, 2018 — When a project goes wrong, most of the time it fails as a result of mismatched expectations. This can be avoided for most clients by following a repeatable and thorough discovery process. Understanding how to ask the right questions up front can mean the difference between happy clients who are eager to give you more business and nightmare clients who can never be satisfied.

This session will focus on:

– Asking the right questions
– Controlling the conversation
– Creating maintainable expectations
– Using discovery throughout your business

February 26, 2018 — WordPress is a ubiquitos content packaging and distribution platform that seamlessly integrates with cogs in content display on both desktop and mobile platforms. Its current versions comes with built in responsiveness and displays propoerly on almost all digital connected devices. The world of content consumption is changing with statistics showing that the number of users consuming digital content through mobile devices is growing compared to desktop and laptops. Well, that brings an opportunity which WordPress is filling up, that is developing for mobile. That alone is not enough, but now putting more power in the hands of the selective user means creating mobile applications. Quite a number of solutions have been placed forward but WordPress brings in the best opportunity and I therefore propose to discuss and demonstrate available solutions to use in converting your WordPress website to a mobile application available on all common platforms.

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February 26, 2018 — By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.

It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this session, Blast, Drip, & Nurture, we define the differences between email blasts, drip emails, and nurture emails and how you can use automated-marketing solution to subjugate these tasks for subscribers.

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February 26, 2018 — If your fear of public speaking is greater than the fear of dying, the fear of asking for the sale cannot be far behind. Many business owners languish in low volume when, with a little bit of knowledge and practice, they can be kicking their sales into overdrive. We will cover classic sales techniques and update them for the digital age. We will also dig into the psychology that not only keeps some of us under-pricing but keeps us from closing the deal, at all. You don’t have to be cheesy, sleazy, or greasy to be a great salesperson. You will learn to sell with style and walk away with increased confidence to go out and make more money.

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February 26, 2018 — WordPress has always been about websites, but it’s not just about websites. It’s about freedom and possibility. When we build websites for ourselves and others we are democratizing publishing for everyone regardless of language, ability, or economic wherewithal.

At Automattic, we believe Inclusive Design is essential to this mission. We’re inspired by the work of Kat Holmes and her clear articulation of design as needing to be increasingly inclusive — especially in the technology world.

Inclusive Design is for those who want to make great products for the greatest number of people. A philosophy of openness that matches the freedoms of WordPress, yet also offers a practical approach to growing your business. To reach more people, to find a larger addressable market by recognizing exclusion and learning from diversity. As Kat says, “Solve for one, extend to many.”

In this talk I’ll share the most important principles of Inclusive Design illustrated with stories from product improvements in our work at Automattic for WordPress.com and Jetpack (https://design.blog/inclusive/).

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February 26, 2018 — This talk will provide an overview of the planning and execution of taking over an existing website. Sometimes we don’t get to start a project at the beginning. This talk will show users what to expect, and how to be prepared for it. Topics will include: Executing a safe handoff, initial housekeeping, planning for improvements, staging and deployment of changes, and ongoing maintenance.

February 26, 2018 — Now that WordPress has an amazing REST API, there is a lot of buzz around “headless” or “decoupled” sites. However, these are mostly covered with “how-to” and not “what this is” articles. My presentation aims to provide a higher level insight into what it means to be using WordPress, JavaScript and the REST API, all in tangent. It will go into the pros and cons of using limbless, headless and brainless WordPress.

Learning Objectives:

– Understand the differences between Limbless, Headless, and Brainless WordPress configurations
– Structure their next non-traditional WordPress site with confidence using the proper solution for the task at hand
– Begin using WordPress as a development platform for cutting-edge web solutions

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