February 26, 2018
WordPress has always been about websites, but it’s not just about websites. It’s about freedom and possibility. When we build websites for ourselves and others we are democratizing publishing for everyone regardless of language, ability, or economic wherewithal.
At Automattic, we believe Inclusive Design is essential to this mission. We’re inspired by the work of Kat Holmes and her clear articulation of design as needing to be increasingly inclusive — especially in the technology world.
Inclusive Design is for those who want to make great products for the greatest number of people. A philosophy of openness that matches the freedoms of WordPress, yet also offers a practical approach to growing your business. To reach more people, to find a larger addressable market by recognizing exclusion and learning from diversity. As Kat says, “Solve for one, extend to many.”
In this talk I’ll share the most important principles of Inclusive Design illustrated with stories from product improvements in our work at Automattic for WordPress.com and Jetpack (https://design.blog/inclusive/).