December 1, 2017 — Learn how to use your website to attract and capture prospective new clients.
Karen uses a fun analogy to show you how to bait, hook, and land new leads using your WordPress website.
No prior fishing knowledge required!
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December 1, 2017 — What can you do with WordPress if you aren’t a developer (or aren’t inclined to set up a development environment and get “into the weeds”)?
Quite a bit, actually!
This session walks through my standard flow for getting a new WordPress site up and running. I’ll walk through each step: domain registration, WordPress installation, installing a theme & plugins, even connecting to Google Search Console and Google Tag Manager.
We won’t touch any code along the way. (I promise!)
If you’re new to WordPress, this is a crash-course walkthrough that’ll give you an idea of how quickly a site can be built.
If you’re an experienced WordPress user and want to start building sites for others, this is a good opportunity to see how you can get a foundation in place for a client without breaking a sweat.
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December 1, 2017 — Giving editors a simple way to customize content on your site by adding fields, choosing from predefined options, or attaching files is a great way to make your website standout and easy to use. However, coding those options and adding/retrieving them from the database can be complicated (to put it mildly). Advanced Custom Fields (ACF) takes the hassle out of adding these enhancements to your theme. In this talk we’ll explore ACF and look at some examples of how to incorporate them into your next project and wow your clients.
**WARNING: We will be looking at some code files in this talk. So if things like semicolons and causes you to break out in hives, you may want to avoid this talk.
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December 1, 2017 — In the WordPress Community, we’ve heard the word Community thrown around quite a bit. But what does it really mean? How do you build a community? Who is relevant? How do you spend your time in a way that brings a return? What is a return?
Communicating with people in person and online and building relationships is the key to personal brand awareness and more. At this talk, I’ll reveal all of my relationship building tips and tricks both in person and on Twitter. See you there!

December 1, 2017 — CSS Grids are here! In this talk, I’ll go over the basics of the new specification including:
* The history of layouts in CSS and how we got here
* How CSS Grids differ from Flexbox
* How to apply them to responsive design
* Browser support
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December 1, 2017 — You’ve seen it before, one big file of PHP code and HTML all mangled together like a coughed up furball. There’s another, dare I say, a better way of structuring your code so that not only you as the developer can go back and make updates with ease, but others can as well.
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December 1, 2017 — Mindfulness – “The quality or state of being conscious or aware of something.”
Security can seem intimidating and complex for many, but we shouldn’t (can’t) let that stop us from doing everything we can to secure our WordPress sites and ourselves. After all, our websites are often part of our livelihood.
In this session Adam addresses the “big picture” of personal and website security and breaks down the fundamental tasks needed for a strong security plan online. He provides an actionable checklist on what audience members can implement immediately to better secure themselves online in addition to their WordPress websites.
After attending this session, audience members will have a better understanding of personal security online and how it affects website security as a whole, as well as steps they can take to mitigate risk in the future.
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December 1, 2017 — Selling things online sounds difficult. After you create the page and put the price tag on it, then what? How am I going to take credit cards? How do I charge shipping? What do I do for taxes?
In this session, we’ll talk about the platforms that allow you to sell your products online. We’ll go through the process to configure a well-known, and reliable WordPress e-commerce plugin. We’ll also see what else needs to be included aside from your great products!
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December 1, 2017 — Internet Marketing can be a powerful tool for driving leads and sales to your organization. Most companies know it is an important part of their sales strategy. Unfortunately, most do not know what digital marketing efforts are directly attributed to won and lost sales. Mike will show you the latest techniques (within WordPress) for capturing leads and conversions from your digital marketing efforts, and then analyzing their effectiveness.
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November 29, 2017 — WordPress is a great place for artists to share their work, but getting things set up can be challenging. In this talk, I’ll cover everything from preparing imagery of artwork for the web, using the built in WordPress Gallery functionality, and adding lightbox functionality to improve the viewing experience.
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