October 26, 2017 — In this talk you will see a portfolio site developed and learn how to code your own fast and beautiful page-builder to make it happen. Plus you will see how to create custom post types, use repeater fields, build a REST API, and more.

Oh, and you will not need a single WordPress plugin.

Presentation Slides »

October 26, 2017 — This talk will provide an overview of Varnish Cache, what it is and how it works. Then we’ll explore setup and the ways you can integrate Varnish with simple WordPress sites before discussing more complex implementations, strategies for handling state, Edge Side Includes and other neat things Varnish does. HTTPS? Glad you asked. We’ll talk about that too.

Presentation Slides »

October 25, 2017 — New to Facebook Advertising? Been unsuccessful in the past? Looking to level up what you’re already doing? Discover the capabilities using Facebook Advertising for lead generation and sales for your own business and your clients. Leave with a checklist of tools and best practices every digital marketer should implement into their website and landing pages to increase conversions.

Presentation Slides »

October 25, 2017 — In this topic I would like to focus on the native WordPress features that are related to the access management and how they work. I will explain the full concept and idea behind users, roles and capabilities. A lot of material is exclusive and you will not be able to find it anywhere online. With this knowledge, the website owner can pick a better strategy on how to manage access to both frontend and backend.

Presentation Slides »

October 25, 2017 — Getting the right audience to your site is half the battle, but keeping them interested once you’ve gotten them there is the really tricky part. It doesn’t have to be, though! If you can identify your target audience, you can begin to figure out how to meet and exceed their expectations. Learn how you can ensure everything from your site’s navigation to its aesthetic, to your content, and of course, your follow-up — all work together to grab your visitors’ attention and keep them engaged!

October 25, 2017 — Topics to be covered will include:
– business growth and client acquisition (handling gatekeepers, the benefits of specialization, and how to leverage contracts (or not), and raising your prices).
– setting goals and expectations for new leads (dispelling marketing myths, and adding SEO to the mix)
– building a relationship with people who may- on paper at least- be much smarter than you (climb up on the pedestal with that MD!, communication tips, and adding a personal touch to the working relationship)
– client retention techniques (build a stream of recurring revenue, expanded all-inclusive services, staying small intentionally and avoiding rapid growth, proactivity that can bring in extra cash, and the power of “thank you”s)

Presentation Slides »

October 25, 2017 — Panel discussion on SEO

October 25, 2017 — Intermediate Users would be the intended audience. This session I will be talking about how to utilize your content, re-purpose it to become known as an expert in your field – no matter what you want to do or where you are in your career. The process is the same. I say, Intermediate users, because they have content to use – however, any audience will get something out of it. I will discuss how to move from their WP Website to utilizing plugins and social media to create and repurpose the content.

October 25, 2017 — Your website has a powerful story about your business. This seminar will tell you how to get that story from your Google Analytics by avoiding seven common mistakes probably holding you back.

We’ll start with installing Google Analytics and why WordPress plugins simply your life. Then we’ll move into common errors and how to stop making them.

After the seminar you will be able to hear your website’s compelling story about your business and customers. You will be making strategic decisions about things that matter your business.

Presentation Slides »

October 25, 2017 — Are you serious about SEO? Do you want to attract more clicks by making your pages stand out in search results?

It began with an open community effort led by Google to promote standard structured data in a variety of online applications. Designed to give users a sense for what’s on the page and why it’s relevant to their query, this text-based organization of data is included in a page or app and served from the web.

Websites see more and better search generated traffic by adding to their pages Schema.org structured data for their products, events, organization, people, contact information and other things. By implementing Schema.org markup, you can promote the content in your site and see more attractive and useful snippets in SERPs. Google hasn’t made structured data a ranking factor yet but you can see for yourself that structured data improves your click through rate.

Schema.org markup is a must for everyone serious about their website’s search engine optimization.

Presentation Slides »