October 20, 2017 — Let’s look at how far the Editor has come since the 1.x days, and where it’s headed in the future. Talk will explore how shortcodes, media, and other enhancements have improved the Editor for editors, as well as looking at what impact Gutenberg might have on the content production experience.

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October 20, 2017 — ‘It’s just a website, right?” Why do we always get this question when asked to bid or scope a new project? Let’s be honest, it’s so much more than just a website. Thinking ‘it’s just a website’ when approaching a project, is similar to thinking ‘it’s just a house’ when you approach a realtor. If someone is investing their resources in you creating a dynamic website for their business or organization, you should have a solid blueprint and strong foundation for making it happen. Learn how to speak in a language your clients will understand.

Attendees will walk away with valuable insight into discussing websites with clients, the right questions to ask to get the full story and manage expectations, a checklist for assets to request up front, and a comprehensive site map to make the design process run smoothly.

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October 20, 2017 — Whether you develop themes or plugins for WordPress, automating monotonous tasks in your workflow can greatly reduce your overall workload. In this talk, I will discuss some of the popular automation tools and provide tips and real world examples so you can gain a working knowledge and harness the power of automation in your projects.

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October 20, 2017 — Getting off on the right foot with a new WordPress site is easy when you plan ahead. Most people want to start with choosing a theme, however in this session we will start by understanding how information flows in WordPress. We will explore how to successfully build a roadmap for your site, using Categories and Tags, building menus and how to leverage pages and posts. We also talk about keeping your site focused on your sites visitor and resources to help flesh out your site.

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October 20, 2017 — Working with the WordPress API

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October 20, 2017 — Tips for securing your WordPress site.

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October 19, 2017 — For WordPress developers in 2017, knowing JavaScript is more important than ever. Unfortunately, with new frameworks and tools sprouting up seemingly everyday, learning JavaScript in 2017 is also harder than ever. Even for experienced devs, it can feel frustrating keeping up with rapid pace of the JavaScript ecosystem. What are arrow functions and object destructuring? What’s transpilation? Why isn’t it hip to use for loops anymore? What’s the deal with functional programming? Why are there so many competing module bundlers? What even is a module bundler? Why does any of this matter? This talk is designed to help experienced developers who may feel like they’ve fallen behind to catch up, and to help less-experienced developers get a leg up in their learning, all with a focus on how this fits into the WordPress ecosystem.

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October 19, 2017 — Everyone wants more traffic. The trick is to achieve that without spending 80 hours a week on SEO, conversion and advertising. I’ll share some of the strategies that have worked for us to help you scale and automate your way to 5-figure monthly visitors.

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October 19, 2017 — Scalable Vector Graphics are an ideal format for our multiscreen world with a dizzying array of resolutions. How can we work with SVGs in WordPress? What are the workflows and pitfalls of getting SVGs online? This talk will give you all the how and why of working with SVGs in WordPress.

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October 19, 2017 — I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.

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