November 17, 2017 — In this talk, Brecht Ryckaert will share with us his approach and some tips on how to secure our WordPress instances.

November 17, 2017 — Working for a company or starting your own blogging path? In this talk, Ivana Cirkovic will share her tips and examples on how to write good, well-targeted blog posts that provide value and help both your clients and yourself in getting exposure and success you strive for.

November 16, 2017 — In this talk, Luca Sartoni will tell us about three marketing lessons that he learned the hard way, working on small, medium, and large companies for more than 15 years in the business. How to increase your revenue, lower your costs, keeping the focus on your core values. How to position your services, charging fare amounts, developing better relationships with your clients.

November 16, 2017 — Since I started blogging, I have dedicated my time to studying the art of Content Writing.

I would like to approach my presentation by breaking down Content Writing into 3 key areas;

The hook: This is what keeps readers glued to your writing. It hints at what is to come. It needs to keep the adrenaline flowing.

The suspense: This is what keeps a reader reading. Like a good mystery novel, it is best to give your readers little bites of content and let them digest it.
The full circle moment: This is the call to action that ties in with the hook at the start.

Presentation Slides »

November 16, 2017 — It Takes a Village and WordPress – How being a WordPress developer helped me to find support and a new and better life in Bulgaria.
The unexpected advantages of being a WordPress developer when trying to have a better life in an unknown country.
How knowing WordPress helped me to find support, new friends and a wonderful community in rural Bulgaria.

November 16, 2017 — Email marketing is often seen as an old-school marketing tool. On the contrary, email marketing it is still evolving and continues to grow. I believe building a big email subscription base is a very good tool that goes a long way in marketing up-to-today.

Presentation Slides »

November 16, 2017 — My first year as a developer I felt like all I did was ask google to do my work for me. And now almost 5 years later I am a WordPress theme developer. The art of stealing explains how I began my career tinkering with pre written code to writing my own widgets, plugins and themes. Research, copy, paste and repeat was my methodology and one anybody can adopt.

November 16, 2017 — Going viral has been the holy grail of content creators and we should realise that there is room for everyone, but not just at the top. There are several ways to become successful in content creation and it’s about time we explored them all. Let’s change the game.

Presentation Slides »

November 16, 2017 — If you are a WordPress developer, you are likely familiar with the basic hooks like init, wp_enqueue_script, and wp_footer. These are the bread and butter of WordPress development. WordPress has a whole world of advanced hooks and filters and combined with OOP, autoloaders, or clever file requirements you can use these to make your code smaller, faster, and better.

November 16, 2017 — It’s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do. But that doesn’t mean that they have to be manipulative. It’s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people. Then, it’s the connection that sells, and not because you’re being coercive, but because you’re actually illustrating that you can be of service to them.
In this presentation, you’ll learn how to use compelling language that doesn’t manipulate people’s pain or fear, and how to close a sale on your website that you can feel good about.