June 22, 2017 — Alexandra handles product development at CaptainForm, WordPress form builder launched in 2015 by 123ContactForm. Previously, she worked in project and product management at the same company and developed a deep interest in analyzing user behavior and building solutions tailored to their needs.

She thought a user-centered approach was going to benefit the users of my product. And then I realized how much users have given me back in the process. This presentation focuses on three ways in which users have made my life better, by giving me (at least) three gifts:

The gift of building solid roadmaps
The gift of teaching efficiently
The gift of working in a happy team

Presentation Slides »

June 22, 2017 — Alain is a freelance software engineer and WordPress consultant living in Germany.

This session presents a detailed overview of the exact execution flow that launches your WordPress site on each page request, giving you detailed insights into:

the order in which files are loaded
how & why the different global constants are set up
what functionality is “pluggable” and can be replaced by custom implementations
how the database is connected
how caching is set up
how localization is set up and loaded
how a multisite (network) is identified and loaded
how the Plugin API is initialized

Presentation Slides »

June 22, 2017 — Borek is a developer from Czechia, passionate about best practices, proper tooling etc. He is part of a team that is working on VersionPress and when he’s away from keyboard, he enjoys time with his family the most.

If you know you should be using version control for your WordPress projects but haven’t started yet, this talk is for you. I’ll show you that Git is not scary and that you can actually get started in under 10 minutes.

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June 22, 2017 — He have been working in tech and open source sales since 2005.

He said “It is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, active and update any theme, plugin or just about anything else in your WordPress site.
In this presentation I will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.”

June 22, 2017 — Matt is Head of Support and Community Outreach at GiveWP.com and WordImpress.com.

Matt said during his talk “This presentation will discuss the ways in which you can greatly improve your ability to “WordPress” simply by collaborating with others. Matt will provide first hand accounts of successful business owners and solopreneurs who have benefitted by working closely with other WordPressers both more skilled and less skilled than themselves. Matt will also provide resources and strategies for enhancing your collaboration techniques and ways to find more avenues to collaborate.”

June 22, 2017 — David A. Kennedy works as a Theminator at Automattic, the company behind WordPress.com and many other fine web products.

He said “On WordPress.com, we work with dozens of shops that sell premium themes to our users. They teach us as much as we teach them. Each week, we discuss everything from design quality to code reviews and community management to rejection. This talk will explore lessons learned from managing premium themes on WordPress.com.”

Presentation Slides »

June 21, 2017 — Adrian is a member of the W3C Web Platform Working Group, W3C Accessible Rich Internet Applications Working Group, and W3C Accessibility Task Force.

We can all pretend that we’re helping others by making web sites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive, but more of an overall primer for those who aren’t sure where to start nor how it helps them.

Presentation Slides »

June 21, 2017 — REST API just arrived in the core of WordPress. It’s a revolution that allow WP to serve and consume data to/from many other systems.

In this session we will review shortly the basic of REST and show how to code a WP plugin to extend the WP REST API. We will discuss together the best way to organize your files and classes. This plugin will be Object oriented with namespace and autoloader.

The test plugin will manage a list of talks for a WorldCamp. The code will be released on Github and will help you to start your next project.

June 21, 2017 — When you create a WordPress website for a client that never used it, it can be difficult to make the jargon understandable. Why do we need a theme and plugins ? What are the tags, the permalinks, etc.

In this presentation, I’m gonna give you 10 metaphors to help you explain WordPress technical terms to beginners.

June 21, 2017 — We will discuss about Search Engine Advertising. You make great websites with WordPress, you need visitors.

Contents:
What is SEA, what is SEO
Experiences with Campaigns, some facts
Work on your concept
How does it look with Google Adwords
The process of creating a campaign

Critism:
Policy of Auction, extreme prices, key service CHF 150,-
Charge market money, if you discover a new “keyword”
Support of Adwords is ok
Google knows all facts, doesn’t tell it
Google is no partner, taking customers
Who is owner of the dates?
Bing doesn’t invest in services, monopol of Google

Hints:
try it for proof of concepts
use Google Adwords explain videos in Youtube
go to trainings of Google (www.google.ch/ads/training
share experiences
flexibility
control with Google Analytics (Dashboard)
look for alternatives
build your own platforms
be creative, use Google Display and Youtube

Goal:
Encourage the participants to make profitable SEA campaigns and create own local search platforms.