June 22, 2017 — If you’re tired of making websites just because it pays the bills then this talk is for you. Deciding to use my WordPress knowledge for good by working with non-profits and cause-based organizations wasn’t an easy step but one I will never regret. Now I want to share what I’ve learned about working with this niche of clients. I also want to encourage others to help those organizations work towards real change and tackle important issues, to help make their jobs a little easier. I’ll discuss a few strategies for getting started with this niche of clients, what their unique needs are and how you can best address them. We’ll also go over a few common misconceptions about working with non-profits (no it’s not charity work).

June 22, 2017 — Julka Grodel is a Senior Software Engineer at AddThis and has been working with CMSs for over 10 years.

Recently the recommended version of PHP for WordPress increased to PHP7, while still supporting PHP 5.2.4. That’s over 9 years of PHP! PHP7 is the first major release since PHP5 and includes backward incompatible changes that may change the way your code works or throw errors on your customer’s site where you’ve never seen them before. Let’s talk about important changes in variable handing, error handling, changed functions, removed functions and their alternatives, and more.

June 22, 2017 — K. Adam White is a senior web application engineer in Boston, Massachusetts, where he writes web applications, contributes to open-source projects, and evangelizes the web as an open platform for technology and collaboration.

With WordPress 4.7 we gained REST API endpoints for core data types—now what can we do with them? We’re seeing how the REST API is being used to build new and better editing interfaces, but we also have a huge opportunity to use that API to explore the data we already have within our sites. It’s never been so easy to access our WordPress content from JavaScript, so let’s see what we can learn about it through data visualization! I will share how we can combine the REST API with visualization tools like D3.js to gain new insights into your content. We will build a network diagram to visualize how tags and categories area applied to posts, then discover how to use custom post types and register_meta to build a completely custom dashboard within WordPress for any type of data.

June 22, 2017 — With the REST API now in WordPress core the sky is the limit. The way we developers work will change: how we build themes, how we interact with the database, how we setup plugins. This will effect the way users experience a website. What about accessibility? How to make dynamic and Javascript driven content available for everyone? Let me give you an overview of the pitfalls and give you workarounds and some possible solutions. This talk will be for developers and will include screen reader demos and code examples.

Presentation Slides »

June 22, 2017 — Positioning your business or plugin or yourself in the market is critical to your success. It helps you stand out from the crowd, helps you focus on a niche and create a positive perception of your services in the client’s mind.

Some stumble upon it, some do it naturally and the rest ignore it all together. This talk will take you through some examples and tools that can help you create a better positioning message for your business.

Presentation Slides »

June 22, 2017 — If you’re a WordPress user, you may be aware of the “Five for the future” concept, in which WordPress co-founder Matt Mullenweg has suggested that companies wanting to give something back to WordPress should dedicate 5% of their resources to contributing in some way.

Contributing to WordPress doesn’t mean you have to speak PHP. While helping the WordPress community appears skewed towards those with programming know-how, there are many other valuable ways you can make your mark.

In this Panel Discussion our Panelist along with the Moderator will help you look at why it’s a good idea to contribute to WordPress and examine some of the ways in which you can make your contribution.

Alexander Gounder will moderate this Panel discussion, and Experts from WordPress Eco-system like Aditya Kane, Swapnil Patil, Vachan Kudmule, Bigul Malayi, and Ankit Gupta will take part in the Panel discussion as a Panelist!

June 22, 2017 — Lightening Talk
This talk covers a complete life cycle of a WordPress Digital projects. Following are the key bullet points:
Why Project Management Methodology is essential for a WordPress project
Existing Methodologies and hindrances caused.
Understanding each phase of OSCAR methodology:
Objective
Strategy
Building a Baseline
Understanding “Why”
Defining “What”
Defining “How”
Create
User Experience and Interface
Code Wrangling
Content Development
Marketing and Sales Automation Engine
Analyze
Performance Measurement
Performance Analysis
Refine
Update based on performance measurements and analysis
Implement Product Roadmap Features
Follow Content Calendar For Content Development
Tools for each phase of OSCAR methodology
Advantages and Derivatives of using OSCAR for Freelancers and Agencies.

How it will help the audience:
Non-Technical (Business Owners, Business Analytics, Business Development Managers)
Technical (Developers, Freelancers)

June 22, 2017 — 1. Basics About Testing and Different Level of Testing Used in WordPress Project
1.1 Beta testing
1.2 User testing
1.3 Automated testing
1.4 Other Testing
2. Scope of Automated Testing
3. Environment for unit testing in WordPress Core
4. Example related to PHPUnit from WordPress Core
5. Example related to QUnit from WordPress Core

June 22, 2017 — Jen Miller believes in the value and power of the written word in sharing truth and story, in life and in business.

It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients.

June 22, 2017 — Dmitry is a Moscow-based web designer and web developer.

I learned to design and develop themes the hard way. I made all rookie mistakes I could possibly make that resulted in poorly-designed themes that I never wanted to show to anybody. Only after countless trials and errors, I worked out a strategy to theme design that helped me launch my own website and build several themes that became successful in their niches.