June 19, 2017 — How to use AWS (Amazon Web Services) to improve distribution of your self-hosted videos. You can easily deliver video to your WordPress website. This approach allows you to maintain analytics and keep your brand consistent. You’ll learn how to use AWS to distribute video content, setup JW Player and add your self-hosted videos to your WordPress site.

June 19, 2017 — *This is a 15-minute Lightning Talk*

What are landing pages? Why are they important? What role can they play in generating more conversions and more revenue? Find out the key aspects of successful landing pages and how you can get more of your website visitors to take action and become leads and sales.

Takeaways:

List of successful landing page examples
Identify the types of conversions that might work for your website
Outline tracking tools that will help quantify landing page success

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June 19, 2017 — Learn some quick WordPress security measures and policies that do not require any programming knowledge.

Takeaways:

Initial Setup Configuration
Secure Login Form
Plugin To Help Secure Your Website

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June 19, 2017 — The white screen of death! You were simply uploading content, updating a WordPress plugin, or clicking on this neat thing to see what it does and then your screen goes blank. You cannot login to your website. You can’t even see your WP login screen anymore. HELP!

In this session, you’ll learn how to break your WordPress site by:
– Updating to the latest version of WordPress
– Updating your plugins
– Adding new plugins
– Adding 301 redirects
– And much more

Most importantly, you’ll learn how these seemingly innocuous updates that should be easy to make on your website can break your WordPress site if not done properly.

Takeaways:

Attendees will learn that without the proper research, thought, and sequence of events, it can be very easy for a new user (or sometimes a very experienced one) to break their WordPress website.
They will get tips on how to avoid breaking their site and getting the dreaded white screen of death with a presentation with dry humor.

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June 19, 2017 — Launching a multilingual website might sound ambitious, but it’s well within your grasp, especially with WordPress. Implementing a multilingual WordPress website can expand your reach exponentially if you implement it correctly.

During this talk, we’ll cover a few options to accomplish the task, go over a few items you’ll need to consider, and go through a quick demo and/or case study.

Takeaways

Why one should (or shouldn’t) consider making a site multilingual
The various options for making a site multilingual, what’s involved, the pros and cons
Additional things to consider (plugin compatibility, SEO, etc)

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June 19, 2017 — In 2014, Google rather quietly announced that they were planning to start using HTTPS as a ranking signal. In the months since, you may have noticed an increase in the number of encrypted sites you use daily. You may have also noticed changes in the way Chrome alerts users about the presence of encryption. Google’s changes are leading the charge on security, helping push website owners and developers to HTTPS as standard. Of course we all want more security (right?), and while a variety of tools can be used to help you transition your site, there isn’t a one-size-fits-all solution to this problem for existing WordPress builds not designed to use HTTPS. You’re going to need a solid plan, and a few more than 5 minutes to transition legacy WordPress content to effectively use HTTPS. We’ll discuss why encryption even matters if you’re not processing credit cards or social security numbers. I’ll share our typical process, identifying common missteps and tricks as well as how to future-proof for new content.

Takeaways:

What is HTTPS? And why you should care if your site is using it.
How to smoothly transition a WordPress site that is not currently HTTPS to HTTPS.
How to prepare your WordPress site for a future of exclusively HTTPS assets.

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June 19, 2017 — During this session, we’ll hear from a three person panel on the importance of web accessibility, and how it affects users and businesses. Our panel will discuss various aspects of accessibility with WordPress, and will take questions. We will experience a screen reader and listen to what a user actually hears when navigating both an accessible and a non-accessible website. We’ll explore the most common types of disabilities that can impede usability, checkout out some techniques to improve accessibility, and look at WordPress specific solutions that can help.

Takeaways:

An overview of WCAG 2.0
Tools for testing accessibility
5 easy changes to make TODAY to help with your website’s accessibility
How to better accommodate disabilities and create more accessible web experiences.
WordPress specific tools that can be used to make accessibility better.
How to sell accessibility to your clients
Who has to be accessible by law and the fines associated
Organic UX and SEO benefits

June 19, 2017 — If you’re ready to start seriously making money online, you need to monetize your WordPress site. It may sound like a lot of work, but it’s actually easier than you might think to get started.

All you need are the right techniques, some tools you trust, and a little creativity. This talk will teach you how to grow your email list, invest in the right sources, leverage and create premium content, find sponsorships, use strategic (not slimy!) affiliate links, and more.

Once you get started, it can almost run on auto-pilot, so you can consistently earn money online with your WordPress blog!

June 19, 2017 — Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.

Takeaways:

A basic comfort level of navigating Google Analytics
Ongoing keyword position tracking with SEM Rush
Heat Map Tracking and how to make educated decisions about design changes.

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June 19, 2017 — Rhonda is part owner of a husband-and-wife-owned company that has been in business since 1999. Together, they have helped more than 300 companies with their websites and internet marketing needs. Rhonda loves to architect WooCommerce website solutions for her clients.

WooCommerce Successtown is a place that we’d all like to get to. However, there is a lot of planning, tools, and knowledge that are required to get there. There may also be roadblocks or delays that require a pivot or detour during our journey. With all of the complexities involved in eCommerce projects, having a process and checklist will increase your chances of completing your journey while avoiding major calamities.

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