May 27, 2017 — JetPack enables powerful social sharing tools in WordPress for content publishers to cross post to Facebook, Twitter, Google+, LinkedIn, Path, and Tumblr. In the early days of social crossposting, it was relatively impossible to manage the content of your social share. As Open Graph was introduced and all the major social networks adopted the technology, plugin developers started to build connections between WordPress and the primary networks, so web publishers could manage the post title, description, image (or video), and link shared into each social network.

In this session, WordPress consultant, Tony Zeoli, will walk through how to optimize your posts, pages, products, or post types for social media using a freely available plugin with a powerful social meta manager. Tony will show you how to set up your social meta values and then debug your posts using Facebook’s Debugger tool, so that Open Graph dumps the cache of previous page content in favor of the new social optimized information. He will also go over how to add your Facebook admin IDs and profile IDs, so that Open Graph can validate the content publisher.

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May 27, 2017 — Join VP of Product @ Bluehost and co-Founder of MOJO Marketplace Brady Nord for insights and trends from years of selling WordPress services, themes, plugins and hosting.

May 27, 2017 — In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.

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May 27, 2017 — Video content is becoming more common and more important on the web. This presentation will help bloggers start making professional-looking videos. We will look at things to consider when choosing a camera, what kind of microphone to use, lighting, and how to shoot your video. We will also look at editing, encoding your video, choosing a video host, and going live.

May 26, 2017 — Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.

During this session, you’ll learn:

– The basics of setting up eCommerce on your WordPress site
– Things to consider when setting up a new eCommerce store
– Popular themes to use to quickly make an attractive online store
– How to promote your site to existing customers from Shopify, Etsy, or Amazon
– Creating feeds for Google shopping
– How to draw traffic to your site via social media

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May 22, 2017 — If you manage more than one WordPress website, you might have experienced situations where you needed to do the exact same operation on multiple websites. If you were clicking through the sites one-by-one and thinking that there should be a better way to manage what you are trying to do, I’ve got good news: there actually is!

WP-CLI lets you control your WordPress sites through the command line, allowing you to do any operation across an arbitrary number of sites. This can save you minutes, hours, days or even weeks of work.

I’ll start with a small introduction to the command line itself, and then continue with very easy and common scenarios where WP-CLI can save you large amounts of time with little to no effort.

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May 22, 2017 — Racheal Dines is a Chartered Marketer (marketing professional) for Shake It Up Creative near London England.

Rachael attended and spoke at WordCamp London 2017. She brought her 10 month old son to the event and was able to take advantage of the Crèche that was being offered for the second year at WordCamp London.

May 18, 2017 — Every small business owner needs to be a master of their craft, but they also have to master all aspects of their business, including project management, marketing, sales, finances, customer service, time management, and more. In this talk, you will learn about desktop/web apps, mobile apps, and other hacks that will make you run your business professionally and efficiently, while not breaking the bank.

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May 18, 2017 — Learn the tricks designers use to make websites attractive and effective. We’ll teach you the Most Important Question designers ask their clients, and how you can use it to your advantage when doing it yourself. Then, learn practical ways to apply it yourself to create attractive sites (using good design principles and simple rules for success) and effective sites (through basic exercises that help you develop and showcase your primary call to action).

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May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).

Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.

In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:

* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and “atomize” your content to get the maximum return on investment!

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