May 28, 2017 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users.

In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

– Using surveys to segment your audience
– Creating survey questions without question bias
– User research surveys
– Post-sale surveys
– Experience surveys
– When to survey your audience or users
– and more…

May 27, 2017 — Everyone wants to get more done with their day, but we’ve fooled ourselves into thinking that putting more hours in at work results in more productivity. I’d like to dispell that myth and offer practical solutions for freelancers and teams to maximize their productivity while working less hours.

May 27, 2017 — Lots of people think website accessibility is a “nice to have” feature when in reality it’s a “must have” feature. In this session, we’ll demystify the WCAG 2.0 guidelines and show how when you make websites accessible it benefits everyone. You’ll be well on your way to being an a11y ally!

May 27, 2017 — Being able to convey both factual meaning and human sentiment through the written word can be challenging. From emails to project updates to tweets, we are constantly sending text artifacts out into the world that may not jibe with what we MEANT to say.

Who needs this talk? EVERYONE! “But devs don’t need to know how to write well,” you say. Sorry, but developers do need to, for:
* Clients (both current and potential) – being able to explain technical issues in a way that is both intelligible and digestible is a key work skill. Many WordPress developers and businesses live and die by solid RFP responses;
* Coworkers – website development can be a solo gig, but often involves code collaboration (even if your collaborator is your future self #docbrown). How you update (or solicit updates from) your co-workers can make or break a project. The words we choose only become more important in situations where cannot rely on body language (such as in Slack, email, forums, or work tickets);
* the WordPress community – when all you have are Core Trac ticket updates, how we bolster support or provide actionable feedback to our peers is crucial. A poorly crafted forum reply can drive someone away from open source contributions, so being able to respond in helpful, respectful ways is a skill we all must hone;
* Yourself – Do you tweet? Do you publish content online? Are you seeking work and need to craft RFP responses or application cover letters? All these require stronger writing skills than a one-and-done draft.

This talk is for anyone who uses words to convey ideas. I will lay out examples of words to avoid and offer alternative ways to convey similar ideas. By sharing easy-to-implement tips and tricks on writing, I will help attendees communicate better in any situation.

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May 27, 2017 — JetPack enables powerful social sharing tools in WordPress for content publishers to cross post to Facebook, Twitter, Google+, LinkedIn, Path, and Tumblr. In the early days of social crossposting, it was relatively impossible to manage the content of your social share. As Open Graph was introduced and all the major social networks adopted the technology, plugin developers started to build connections between WordPress and the primary networks, so web publishers could manage the post title, description, image (or video), and link shared into each social network.

In this session, WordPress consultant, Tony Zeoli, will walk through how to optimize your posts, pages, products, or post types for social media using a freely available plugin with a powerful social meta manager. Tony will show you how to set up your social meta values and then debug your posts using Facebook’s Debugger tool, so that Open Graph dumps the cache of previous page content in favor of the new social optimized information. He will also go over how to add your Facebook admin IDs and profile IDs, so that Open Graph can validate the content publisher.

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May 27, 2017 — Join VP of Product @ Bluehost and co-Founder of MOJO Marketplace Brady Nord for insights and trends from years of selling WordPress services, themes, plugins and hosting.

May 27, 2017 — In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.

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May 27, 2017 — Video content is becoming more common and more important on the web. This presentation will help bloggers start making professional-looking videos. We will look at things to consider when choosing a camera, what kind of microphone to use, lighting, and how to shoot your video. We will also look at editing, encoding your video, choosing a video host, and going live.

May 26, 2017 — Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.

During this session, you’ll learn:

– The basics of setting up eCommerce on your WordPress site
– Things to consider when setting up a new eCommerce store
– Popular themes to use to quickly make an attractive online store
– How to promote your site to existing customers from Shopify, Etsy, or Amazon
– Creating feeds for Google shopping
– How to draw traffic to your site via social media

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May 22, 2017 — If you manage more than one WordPress website, you might have experienced situations where you needed to do the exact same operation on multiple websites. If you were clicking through the sites one-by-one and thinking that there should be a better way to manage what you are trying to do, I’ve got good news: there actually is!

WP-CLI lets you control your WordPress sites through the command line, allowing you to do any operation across an arbitrary number of sites. This can save you minutes, hours, days or even weeks of work.

I’ll start with a small introduction to the command line itself, and then continue with very easy and common scenarios where WP-CLI can save you large amounts of time with little to no effort.

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