May 13, 2017 — In this business track session, Mendel will share insights from both his personal and business life (with GoDaddy). His core message? No matter how incredible your product or service, you won’t win alone. You need community.

May 13, 2017 — Know that content is king, but unsure how to plan and execute a strategy? An editorial calendar is essential to successful execution. This presentation explores how to create an effective editorial calendar that balances evergreen and timely topics to drive long-term website traffic while encouraging engagement. Plus, get tips on the best WordPress plugins to help build and implement your content and social media plan.

May 13, 2017 — In this talk, we’ll examine some of the common tools you can use for free to examine your website’s analytics. This talk will include primers for Google Analytics and Google Search Console. We’ll discuss what Google looks at when they review your website and why that’s important. We’ll get real about what conversion metrics are, and what you should be concerned about. We’ll even cover why looking at analytics regularly is a bad idea.

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May 13, 2017 — Are you a designer, communicator, or other non-coder? Do you wonder if and how you can fit into a WordPress agency? Are you a student looking for a career path that excites you?

Each of our panelists have made successful careers in WordPress agencies, while having core responsibilities other than writing code. They will provide insight on the possibilities and paths that you can take towards a career in WordPress.

The session will be informal and conversational, with sufficient time devoted to audience questions.

May 13, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

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May 13, 2017 — Konstantin Obenland tells WordCamp KC 2017 attendees what to expect from the WordPress platform in 2017.

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May 13, 2017 — As a freelance designer, we turn down business constantly. Most small business owners undervalue the work we do and have limited budgets. Every week, I found myself turning down those dreaded “I have $300. Can you build me a website?” kind of leads.

Then, I realized I didn’t have to. With the right strategy and confidence in your work, you can make a living on $300 jobs. But more importantly, you can convert that customer you would’ve turned down into the customer you wanted, to begin with (and still do the fun custom work we really love to do).

We’ll discuss strategies, contracts, residual income generation, and long-term customer-focused approaches to freelance web work. We’ll also chat about keeping yourself happy in the midst of working for yourself and why those leads you’ve been turning down can be a huge asset.

May 13, 2017 — Vikas Kumar would be talking about his experience building and running a FinTech startup using WordPress.

Fintech are companies which are redefining financial transactions like loans by taking it online. An example of this kind of company is LoanTap which is built in WordPress.

He will also try to dispel the myth about the suitability of WordPress for building fundable startups on WordPress.

The session will cover roughly following points:

Is WordPress suitable for a FinTech Product
why are there not many FinTech products on WordPress
Why is it suitable to Build an Integrated FinTech Product on WordPress
Appifying WordPress
Is Speed an Issue, Is security an Issue

May 13, 2017 — Yogesh has taught in schools in India, China, Tajikistan over the past 25 years. He is a technology enthusiast and believes that power of technology can be used for social good.

He is a lead of at the Random Hacks of Kindness (RHoK) community in Bangalore. Yogesh wants to bring such concepts and introduce them at a WordCamp because he loves using WordPress because of the community around and its FOSS principles.

Yogesh will join Saurabh Shukla in an interview style discussion about how open source communities work, what motivates people to contribute time and skills for the community and the impact such ideas make with examples.

May 13, 2017 — This workshop will teach you the basic premises to increase your organic reach with social media marketing. Facebook, Twitter, and Instagram will be covered. Businesses should already have 1 or more accounts set up.