December 9, 2016 — Getting readers to your website, blog or landing page is only half the battle. Once they have arrived you need to keep’em and hook’em. Wether you’re selling a service, product or point of view your copy needs to do more than just engage your readers, it needs to seduce them! In this presentation we’ll look at creative copy writing techniques that convert your readers into site members, subscribers, customers or whatever your goal is!

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December 9, 2016 — Code quality truly matters! This talk is about understanding why investing in quality development is key, from a business point of view as well as a for technical reasons.

December 8, 2016 — När WordPress nämns så går tankarna direkt till webbsajter, stora eller små, men med det nya möjligheterna som API:et öppnar för så höjs blicken för vad som kan göras. Det öppnar för helt nya projekt där WordPress är kärnan men utförandet kan bli till vilken typ av produkt som helst, varav de närmaste typerna är appar och digital publicering, men kan sträcka sig mycket längre än så. Vi har arbetat med att ta steget över till sajter och appar som drivs helt av API:et för ett flertal projekt, bl.a. för Bonnier tidskrifters kommande digital plattform, och kommer dela med oss om den processen. Det har varit både utmanade och fantastiskt och det finns många lärdomar som kommer hjälpa när du väljer att ta nästa steg.

December 8, 2016 — Have you ever worked on a live site, hit the update button, ended up with the “White screen of death” and figured out you don’t have a backup? That’s probably the worst nightmare of every WordPress developer. But how to avoid that? The answer is simple: Using multiple environments. In this presentation Niels will point why and how to use multiple environments when it comes to WordPress development.

December 8, 2016 — For every writers & bloggers, getting thousands of visitors coming to read your content is definitely the ultimate goals. Why bother writing if nobody read it? This session will share a case study about how to make online article rank high in the organic search engine and getting endless stream of visitors every day, by creating an EAT-able content. Creating content that getting loved by both search engine & users, why not?

December 8, 2016 — WordPress now powers over 26% of the internet, yet WordPress development practices and tech infrastructure are still stuck in the past. If you are tired of bloated themes, losing code, slow sites, strange server bugs, and other WP headaches, this talk is for you. Come learn how to implement modern development practices and tech stacks like those in use at AirBnB and Facebook.

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December 8, 2016 — Dawson College with 10,000+ students and 1,000+ faculty and staff has adopted WordPress as our primary web publishing platform. We’ve mostly had success, but we’ve also had our share of failures and growing pains. In this case study, I’m going to talk about how we started out with WordPress in 2010, migrated our main website a few years later to a multi-site install and how it all evolved to what we have today. Since then, we’ve adopted the “lean and mean” mantra to building sites, while making them easy to update. This case study will showcase the front and back-ends of our higher profile sites to show how we achieved our goals. We’ll also explain how we manage expectations, do our development, choose plugins and tools, and which themes we’ve come to rely on.

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December 7, 2016 — You’re the boss of your company (even if it’s a company of one or two) and you need to blog. Your WordPress blog is all set up and ready, but…

Where do you start? How do you get ideas? And who has the time for all this?

Yes, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field.

You’ll get the tech stuff everywhere else–in this talk, we break down the basics of blogging to make it efficient, effective, and fun. You will leave this talk with 10 solid ideas and the tips you need to blog like a boss!

December 7, 2016 — There’s so much mystery around web proposals. They’re hard to categorize, right? Are they a just a formality? Or should you put in the 40 hours it’s going to take to write a custom proposal? How can you write better ones? These are all good questions, and I’m hoping to provide some answers!

Web proposal writing is probably one of the most daunting, yet creative, activities one can do in the tech space. In the technology industry, especially in WordPress, so many agencies and freelancers compete for business. Your proposal is either the gateway to a successful project, or the precursor to a resounding “thanks, but no thanks.” Writing good web proposals is a must. Writing good custom web proposals can reinforce a client’s decision, make you stand out from the competition, and even get a prospective company to pay more money.

Proposal writing is a journey of discovery, understanding, mapping the right solution, and giving your potential client something to get jazzed about. I’d like to walk you through the blueprint for writing custom web proposals that’s been effective for me, and show how you can apply these principles to your own process. In addition, I’ll also talk about the proposal flow, text-heavy vs. image-based, the use of nomenclature, and linking benefits to their technical counterparts. If you write proposals in any capacity (as a freelancer or an agency team member), this talk will be beneficial for you!

December 7, 2016 — State of the Word – WordCamp US 2016 – Philadelphia