November 24, 2025

November 24, 2025 — WordPress developers are well familiar with Custom Post Types — a powerful feature, though not without its limitations. One of the modern alternatives gaining attention is the Custom Content Type (also known as Advanced Content Type).

But what exactly is a CCT, and why might you consider using it — especially when it’s nowhere to be found in the official WordPress documentation?

In this talk, Łukasz Wilczak will clear up the confusion, share insights from real-world projects, and demonstrate the practical differences between CPTs and CCTs.

As a bonus, you’ll see data-driven results from hands-on experiments answering the key question: Is it really worth switching to CCT?

November 24, 2025 — AIO is shaking up SEO and the old playbook won’t survive. Traditional rankings are giving way to AI-powered snapshots, zero-click answers, and a search landscape where visibility looks completely different.

In this session, we’ll explore what AIO means for SEO professionals, content creators, and WordPress site owners. You’ll learn how AI-driven results impact click-through rates, how brand authority and structured data become non-negotiable, and what strategies will future-proof your website.

We’ll also cover practical steps: optimizing for visibility, diversifying traffic sources beyond Google, and building brand signals that survive algorithm shifts.

November 24, 2025 — Discover how WordPress Playground is transforming the testing landscape for WordPress development. This session explores the powerful testing capabilities of WordPress Playground, a revolutionary tool that runs complete WordPress instances directly in your browser using WebAssembly.
We’ll journey through the comprehensive testing ecosystem that WordPress Playground enables, starting with simple PR preview implementations that allow instant testing of changes without server setup. From there, we’ll advance to integration testing strategies, demonstrating how to validate plugin and theme compatibility across different WordPress configurations seamlessly.
The session progresses to end-to-end (E2E) testing implementation, showing how WordPress Playground’s browser-based environment creates consistent, reliable testing conditions. Finally, we’ll explore cutting-edge AI integrations that can automatically generate and maintain CI/CD pipelines, reducing manual testing overhead while improving code quality.

November 24, 2025 — For 45 minutes, we’ll dive into the future of online selling in a conversation divided into two complementary moments: 25 minutes of interview where James will share WooCommerce’s strategic vision, the trends he sees in the market, and the features being developed to address real challenges faced by platform users. The interview will be conducted by Katie Keith. 20 minutes of direct Q&A where you and other participants can directly question one of the most influential voices in global ecommerce. How often do you get the opportunity to ask the person responsible for WooCommerce’s strategy directly about that feature you need, or about the direction the platform will take? Who this session is for This is for you if: you have an online store, you’re a developer or implementer, you’re considering creating an online store you’re an entrepreneur or manager interested in online commerce. This is your opportunity to listen, question, and connect with one of the minds behind the platform that could be fueling your next success story.

November 24, 2025 — After nine years in the Amazon ecosystem, I’ve seen what makes or breaks e-commerce at scale, and it’s not just the tools, but how you build and operate. In this talk, I’ll explore how lessons from Amazon’s merchant experience can guide smarter decisions in the WordPress ecosystem. From UX bottlenecks to payment friction, and from SKU complexity to performance tuning: we’ll unpack real-life challenges and show how WordPress (and WooCommerce) can be positioned to meet the expectations of serious e-commerce operations, without the cost and complexity of an enterprise DXP. If you’re struggling to scale, this session will offer actionable ways to simplify, optimize, and stay lean.

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November 24, 2025 — Why install a plugin for something a few lines of code can do better? This session shares my philosophy behind single-feature mini plugins and client-specific PHP snippets. It includes real examples, how to manage snippets safely, and how this approach saves time, money, and headaches — for both devs and clients.

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November 24, 2025 — Discover how AI crawlers like GPTBot and ClaudeBot are reshaping the way online stores are found. In this session, Emad Sharaki, Technical SEO & AI Specialist at AUTODOC, will explain how Semantic SEO helps WordPress and WooCommerce stores stay visible in the new era of AI-driven search. You’ll leave with clear, practical steps to future-proof your e-commerce website and prepare it for the next generation of search.

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November 24, 2025 — In this talk, I will explain the benefits of using automation with artificial intelligence to optimize product management and publishing in WooCommerce. I will discuss how these tools can reduce the time spent on repetitive tasks like uploading photos, writing descriptions, and assigning metadata, improving efficiency and quality for online stores. This presentation is aimed at developers, store owners, and ecommerce professionals interested in understanding how to leverage automation to scale their business without needing advanced programming skills.

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November 24, 2025 — Why do some ecommerce stores thrive while others struggle to grow? The biggest players in ecommerce – from Amazon to Macy’s, Booking.com and Sephora – have mastered proven strategies for converting visitors into loyal customers. In this talk, Katie Keith will break down four real-world case studies from leading global stores, showing the specific features that drive their success – from Amazon’s upsells and subscriptions to Macy’s product discovery, Sephora’s swatches and rewards, and Booking.com’s use of urgency and social proof. For each example, you’ll see how to apply the same techniques in WooCommerce using plugins and smart design choices. Packed with actionable insights, this session will give you a clear roadmap to implement battle-tested tactics in your own store – without needing an Amazon-sized budget.

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