December 7, 2015 — We’ve always talked about content ownership and how to optimise your website for traffic. But publishing isn’t synonymous with your own website anymore. In this talk, we’ll look at how the distribution of your own content is changing and how we can best position ourselves for an ever-changing web.

December 7, 2015 — How can you change theme elements without creating child themes? How can you change plugin behaviour, or admin screens, without hacking the code? Through concrete real-world examples, I’ll show you how powerful actions and filters in WordPress are. If you are just beginning to learn to code, you can use them today with just a little PHP. If you are an experienced developer, you’ll get some insight into the typical use-cases I meet in my daily work, and maybe discover a new hook you didn’t know about.

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December 7, 2015 — You always think it will never happen to you but when it does, it’s all hands on deck. My personal site was almost hacked and since then I actively looked at what I could improve. During this talk I will talk what I had before and show all the improvements I made since then. It will be a mixed of using using the existing tools and my own creation in managing my sites.

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December 7, 2015 — In this talk we’ll drop most of the regular box-model in CSS and start exploring flexbox. A new (and native) way to align, order and position elements in css. We’ll be live-coding a theme-page and getting a glimpse into the concrete advantages of using flex over the current techniques.

December 7, 2015 — Celebrates the accomplishments of the last year, and look forward to more good things to come as Matt Mullenweg delivers the “State of the Word” from WordCamp US 2015.

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December 7, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses how a WordPress consultant can become a better marketer, a better professional, and more profitable leveraging what plumbers do every day.

December 7, 2015 — The story of Open Media Foundation or how a small group of geeks is trying to improve the media scene in Bulgaria using Open Source Tools.

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December 7, 2015 — HTML is the language of the web. Designers and Developers use it to create your website. They use it everyday. However, they aren’t the only ones who need to know HTML – writers, editors, marketers, evangelists, and content strategists, also need to know HTML. HTML is for everyone. When starting out, most people feel intimidated by HTML, because it’s code. Fortunately, it is designed to be easy to write. I’ll explain how HTML works, which parts of it you need to know, and provide you with some reference material to assist you with your writing.

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December 5, 2015 — Increase your audience by writing translation ready plugins and themes WordPress is growing every day – from 18% of the web in 2013 to 23% in 2014. In 2014, with the release of WordPress 4.0, international downloads surpassed English downloads for the first time.
Some of the largest portions of non English downloads come from countries where English is not an option at all. For software creators this means that if your product is not localized, it’s not going to be used at all.
This talk clarifies the terms internationalisation (i18n) and localisation (l10n) and explains the benefits of writing translation-ready plugins and themes. It also provides advice for small business owners, plugin and theme developers on how to grow their international community and create their product evangelists outside of the English speaking world, which can exponentially lead to product growth alongside the core project.

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December 5, 2015 — The presentation will cover and list the needed steps to make a statistically valid split test on WordPress website which will improve the business. The usual pitfalls with test length, validity, proper preparation, alignment with business strategy will be covered and solutions provided. Tools for the testing process would be shortly covered as well.

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