September 30, 2015 — “Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman We’ve all heard that content is king, yet when it comes to designing web experiences we’re still stuck with lorem ipsum and placeholder images, as though the real content didn’t matter. We’re still designing web experiences from the top down, starting with the desktop view of the homepage, even though they’re more likely to be experienced from the bottom up – starting with a content detail page on a mobile device. Designing from the content out means starting with atomic elements of content, and building a system of components and layouts based on the real structure of content.

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September 29, 2015 — We all like to see stats on how our site is doing – but without context, the numbers don’t tell us very much. What we really care about are milestones – the story about what’s happening on the site and why. You want to know when a new blog post you’ve written gets promoted on social media and causes a traffic surge on your site. You want to know when a product in WooCommerce suddenly stops selling – and more importantly why it stopped selling.
In this talk we explore the types of meaningful data and context you want to harvest from your site, and discuss techniques for setting up intelligent alerts to give you not just data about what’s happening – but context to tell you why it’s happening, and why it matters.

September 29, 2015 — Even as WordPress continues to globalize, many theme and plugin authors still do not implement internationalization/localization functions into their code; for one of two reasons. One, perhaps they simply don’t realize it’s a “thing” – I hope this presentation will change that fact. Two, they’re afraid of learning the ins and outs of the necessary functions because it can seem confusing at first – I hope this presentation will demonstrate how easy it can be.
In this presentation I’ talk about why i18n/l10n is important, use examples that show how to use many of the more common translation functions, and with luck get more developers to use them in their products in the future.

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September 29, 2015 — Přednáška Luca Sartoniho na téma Powering Business Sites on WordPress.

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September 29, 2015 — Přednáška Amira Helzera na téma Techniques for Developing Directory and Marketplace Sites with WordPress.

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September 29, 2015 — If content is king, then how can you produce consistent, quality content without becoming a slave to its demands? Your website and blog may look fantastic, but it still needs words! How do you know what’s news, and how do you create content that’s worth sharing? Aileen develops quality content and content strategy for businesses of every size and type. We will talk about planning, prep and how to JUST DO IT! Attendees will come away with at at least 5-10 blog ideas to get their social media hub started, or jump-started.

September 29, 2015 — What are they, how they have value, who uses them and why you should know a little something about them. In this workshop we will discuss & build a child theme.

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September 29, 2015 — Taking a line from Alec Baldwin in Glengarry Glen Ross, the 1992 film depicting the struggles of real estate salesmen, Adam articulates the benefits of having an established sales process for your web agency. He’ll walk through the different activities involved with each stage of the sales process and show how to effectively engage your prospective buyers. Whether you’re a part of sales team at a large web agency, a one-person sales team at a small agency, or a freelancer trying to increase your close rate, this talk will be beneficial for you.

September 29, 2015 — Přednáška Davora Altmana na téma Managing Multiple WordPress Websites.

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September 29, 2015 — Every business that uses or intends to use WordPress faces common obstacles. These may include finding qualified developers to build a theme, finding particular plugins to achieve a task or not knowing where to find help online to fix an issue.

In this talk I will discuss many of these common pain points I have seen businesses have. I will share resources where you can find solid answers from the WordPress community. You will also learn some important concepts behind maintaining your WordPress site, as well as questions you can ask a developer if you are looking to hire.

Takeaways

Resources for choosing a good theme
Resources for finding solidly built plugins
Questions to ask any theme or plugin developer you intend to hire

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