July 17, 2015 — Successful WordPress entrepreneurs share the lessons learned while building a company from scratch and tell the tales of all the challenges and trials experienced along the way.

July 16, 2015 — Offering HTTPS is beneficial for site owners and visitors alike. Whether you need to protect your admin credentials, or just to raise the search engine ranking of your site. You can do both with HTTPS!
I show the pitfals and how to make your site HTTPS compatible while giving developers some hints on the most common mistake when creating themes or plugins which can break HTTPS.

July 16, 2015 — One of the newest tools on the market is an open source system called Vagrant. Thanks to this amazing application, you can quickly and easily create a new virtual development environment at a moments notice.

July 16, 2015 — The WordPress community has many local faces, at many different levels. In this talk, Xavier explores how a local community gets to be, how it might evolve, how it should approach having a local event/WordCamp, and at which points the global community and the local community intersect.

July 16, 2015 — I’ve used WordPress for prototyping for a while and it has been very useful. It solves the issue of having to choose between quick prototypes with low fidelity and high fidelity ones which take ages to make. I walk people through creating a prototyping framework from an HTML template by creating a theme.

July 16, 2015 — 2014 was the first year non-English downloads surpassed English downloads of WordPress. More than 50% of WordPress downloads are for localized versions. Some plugins are “translated” into many languages, but are you offering non-English support? Let’s talk about why you should, and the business opportunity they are missing.

July 16, 2015 — WordPress users aren’t effectively using email marketing alongside their WordPress site to ensure successful signup and return visits from their communications. I show you some quick wins you can apply straightaway as well as some longer term email marketing strategy and planning advice.

July 16, 2015 — With these days’ hypes like Conversion Rate Optimization and A/B testing, it’s easy to lose track of what you’re actually doing. You’re not just optimizing stuff for the sake of optimizing. You’re improving your products, your website and ultimately the customer’s experience. And how can you do that when they’re just a number to you? You can’t. You have to realize: your customers are actual people.

July 16, 2015 — While adding eCommerce functionality might not be the first thought, there are HUGE benefits that you can create without selling goods – the topic would introduce a variety of methods, in addition to addressing existing store owners on how to better engage their audience.

July 16, 2015 — The quickest way to damage your reputation is by releasing a plugin or theme full of bugs. And no, a few unit tests are not going to stop that from happening! In this talk, I share my experience in testing the WordPress plugins I’ve developed and we’ll dig into Codeception, an advanced PHP testing framework.