June 27, 2015 — This talk is a step-by-step guide to building a successful membership site with WordPress. The 30 minute talk is highly-practical and will give you a blueprint to launch your first membership site. It provides resources to allow you to dig deeper into the topic allowing you to make decisions about payment gateways plugins and business strategy

Presentation Slides »

June 27, 2015 — It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk gives developers insight into the design process, including vocabulary, problem-solving methods, and workflow, and outline some simple methods to avoid “fail points” along the way.

Presentation Slides »

June 27, 2015 — Security doesn’t have to be hard. This talk covers a few simple steps you can take to help keep your site safe from attackers as well as provide a checklist of items you can carry with you across all your web projects.

Presentation Slides »

June 27, 2015 — In this presentation learn just how easy it is to integrate the WordPress customizer into your themes. Also explore ways to extend the customizer to make it do more than what’s available out of the box.

Presentation Slides »

June 26, 2015 — The focus of this beginner-friendly talk is how to quickly improve your site’s SEO without making it a full-time job. Talking points will include testing your site for SEO trouble spots, submitting your site to search engines, and reviewing common on-page content mistakes.

Presentation Slides »

June 26, 2015 — How do you set up an informational site that has over 700 pages and is constantly growing? How will anybody find anything? By crafting the menu and template pages to show categories of items and allowing the user to filter the results. Through the use of custom taxonomies, template pages with custom queries and a faceted search result, we walk through how a site can be setup so that it can grow and maintain it’s consistent structure. Even if your project only has 70 posts, being able to cross-reference them with multiple terms so that no matter how they look for things, the information will be found, is very powerful.

Presentation Slides »

June 25, 2015 — This talk shares strategies on how to best develop engaging content and then you will learn how to effectively integrate social media into your personal branding strategy to develop stronger connections, gather information, find opportunities and demonstrate your knowledge.

June 25, 2015 — This talk introduces the audience to the Informational User Experience design process. Through examples from the web, practical demonstrations, and tips and tricks gleaned from 15 years in the industry, Morten gives the audience a foundation of knowledge that will help them see beyond frameworks, grids, and media queries to what really matters: Communicating ideas through the web.

Presentation Slides »

June 25, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making. Next to a solid planning there are many ways to perform A/B tests, Usability tests, and performance tracking but only a few ways to do them right. Luca’s presentation explores strategies of growth WordPress and the basics of A/B testing, going through the available online tools, the common mistakes and the right procedures.

June 23, 2015 — This talk is about the WordPress coding standards, documentation standards, and showing how to apply those when writing your own plugins.