June 30, 2015 — In his talk, Job will illustrate how community building does not merely depend on using the right tactics, but also on understanding your community’s culture and preferences and being ready to adjust your plans to serve it.

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June 30, 2015 — This talk will introduce the different aspects of the WordPress project, the different teams on make.wordpress.org and will hopefully convince everyone that you don’t need to write a single line of code to be an active WordPress contributor.

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June 30, 2015 — JavaScript now offers one of the best ways to deliver a clean, well-structured front end for your WordPress website. In Luc’s talk we’ll combine tools like the REST API, Backbone and Handlebars to give developers more control then ever and a theme that’s a delight to both build and maintain.

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June 29, 2015 — Let’s take a step back and think about our project. We need to understand the project, the company we are building the site for, and all the goals associated with the project.

So many people rush in. Sometimes we are too eager to get started, or we are too worried about how it will look or a specific due date. This leads to upset clients, under quoting your work or the very worst – project failure. Let’s fix that.

After this talk, you should know things like:

– Planning/breaking down entire projects

– Defining the problems you are trying to fix.

– Defining and setting goals.

– Defining your target audience and learning to view things through their eyes.

– Creating a site map.

– Defining all the custom Post types and Taxonomies.

– Planning an order of attach.

– Setting timelines

– The importance of communication.

– Understanding how Project Management is just as important as anything else.

Anyone that built or is thinking about starting a website would benefit from this talk. Even advanced developers could get a lot out of a talk like this.

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June 29, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making.

June 29, 2015 — Most businesses that use WordPress do not have the resources to do testing on their website. It does not matter if it’s UX testing, focus groups, A/B testing, conversion optimization, it’s all too time consuming and expensive. So unfortunately these businesses don’t structurally improve their website at all…

Luckily, the most effective improvements have been thoroughly tested by Amazon, Google, H&M and others. They only need to be implemented by a smart WordPress user!

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June 29, 2015 — You want readers? Google can supply. But only if you play by the (Google) rules. However, those rules are constantly changing. This talk helps you to (re)evaluate your SEO strategy and get ready to rock 2015 with lots of Google Love for your WordPress site.

June 28, 2015 — You’ve been meaning to start using Sass in your projects, right? But it looks hard…is it really worth figuring out? Yes, yes it is! Sass is “CSS with superpowers” and a wonderful entry point into larger development concepts and best practices. We’ll talk about what Sass is, how to get started, and identify some key features you can apply to your own work.

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June 28, 2015 — Using typography effectively with WordPress. “I like TwentyFifteen, but I don’t want my site to look like all the other sites out there, what are my options?” This talk covers:
• How you can make your site subtly (or not so subtly) stand out amongst the crowd.
• Some basic dos and don’ts of implementing typography.
• What tools are out there for you to use.

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June 28, 2015 — When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and wayfinding.

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