June 5, 2014 — Functionality in a WordPress site usually requires a variety of plugins, all that need to work together. Sometimes, plugins need to be extended and modified. Brad went through how to build a plugin that supports extensibility and modification, without hacks. This was an interactive session, where everyone in attendance shared their tips and tricks for extending plugins.

June 5, 2014 — In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.

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June 5, 2014 — Distractions have always been a natural constituent of our lives. But with the rise of technology and all the digital noise, it has become harder than ever to keep focussing on a specific task.

It’s out job as designers to bring back clarity to the digital canvas by providing reading experiences that put readers first.

June 2, 2014 — A simple and easy to understand format geared specifically for kids who are interested in the basics of a WordPress site as well as an introduction to how a site is created from HTML, PHP and CSS.

June 1, 2014 — This session shares tips on becoming a better WordPress consultant, and on empowering clients with WordPress. Bad or lazy development practices set your clients up for failure, because other developers have to start over when they inherit your work—or, worse: the client’s site breaks and you’re not around to fix it anymore. You can do better.

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June 1, 2014 — With over 30,000 plugins and over 5,000 themes out there in the wild west of the Internet, it can be an intimidating job finding just the right ones for your WordPress sites. This presentation covers all of the best techniques for finding quality plugins and themes that you can trust, and what you can to do to avoid messy upgrades.

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June 1, 2014 — While these aren’t new ideas, they are still new enough that implementation hasn’t hit saturation yet. This presentation covers some of the more popular topics such as flat design and single page sites, as well as newer development ideas, including mobile-first, content-first and device-agnostic development. Other topics such as designing in the browser and methods to do so are also discussed.

May 26, 2014 — SEO helps your WordPress website get noticed, but search engines don’t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, learn how to tap into both the logical and emotional aspects of purchase behavior. By taking off our “seller’s hat” and putting on our “buyer’s hat,” anyone involved with creating websites will discover what really works for online visitors.

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May 26, 2014 — One of the most common debates in the website world is should I charge by the hour or by the project. What if I told you that you could work less and make more money rather than getting more efficient and making less. This presentation shows you what I did on every project I would scope as well the four reasons on why not to bill by the hour.

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May 25, 2014 — Having problems with WordPress? Are you having trouble finding answers? Do you need to reach out and ask for help?
This presentation covers how to make good support requests, what things to avoid when reaching out for help, and the resources the WordPress community has for everyone’s use that may answer your question for you.

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