Scott Offord: Creating and Promoting Compelling Content Through Blogging

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June 5, 2014

In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.

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WordCamp Minneapolis 2014 34


Scott Offord 2


blogging 204
Content Creation 49
Content Marketing 65


English 8824

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