March 18, 2014 — Freemium is an excellent business model to promote your product and your brand. We’ve looked at some of the strategies that work well with Freemium and some strategies that don’t work that well.

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March 17, 2014

March 16, 2014 — With so many Google updates happening where we hear about websites being “banned” or “de-indexed” people often ask what can we do? This presentation goes over the basics of optimizing a WordPress site for search engines along with several Google-friendly tips to help you gain more customers without spending a lot of time or money.

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March 16, 2014 — Whether you are designing a WordPress website for your own small business or spend your days building websites for other companies this talk will be a valuable resource for you.

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March 16, 2014 — This presentation will walk through the steps everyone should take when building out a WordPress website, how to find the right contractors for the job, tools everyone will need, how to handle the build-out, and what to expect after launch. While some of this is applicable to all web build-outs, a lot of content will be specific to WordPress, including dashboard customization, how to find and vet a WP developer, and the plugins/tools/hosting available specifically within WordPress, as well as the maintenance and support required afterwards.

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March 12, 2014 — We spoke to some women WordPress users in Mumbai and came up with this Video to mark International Women’s Day.

March 12, 2014 — Discover 101 practical ideas you can use to position yourself as a premium WordPress consultant and get paid premium fees.

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March 5, 2014 — We’ve all had our nightmare clients, right? We often share horror stories over beer and pizza, but how often do we think about what we could’ve done better? If we take time when starting new projects to first establish clear expectations and commitments for both our clients and us, including setting fluid timelines, we can help ensure a positive and successful relationship with our clients, and a better, less stressful project for us.

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March 5, 2014 — This presentation is an overview of different approaches to building WordPress themes, including the pros and cons and detailed review of existing tools.

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March 4, 2014 — A discussion of best practices for when and how to send out updates to plugins. The talk includes a discussion of deploying plugins from git to WordPress.org and how to best to use tags and branches to track stable releases, development releases, and past versions.