December 28, 2019 — Nowadays it seems that every Marketing strategy is focused on the online media. It may seem totally natural, when you run an online WordPress business. However, we should never underestimate the power of the offline connection between people. In the context of WordPress community events like WordCamps are a great opportunity both for personal learning and business growth. Events can help you learn new things and meet like-minded people, but they can also be a very important part of the marketing strategy for your WordPress business. In this talk I will guide you through the best practices of attending, sponsoring and organizing events, which are relevant to your business. I will share examples from my own experience with events and you will learn how they can be incorporated in your marketing strategy.

Presentation Slides »

December 21, 2019 — Nowadays it seems that every Marketing strategy is focused on the online media. It may seem totally natural, when you run an online WordPress business. However, we should never underestimate the power of the offline connection between people. In the context of WordPress community events like WordCamps are a great opportunity both for personal learning and business growth. Events can help you learn new things and meet like-minded people, but they can also be a very important part of the marketing strategy for your WordPress business. In this talk I will guide you through the best practices of attending, sponsoring and organizing events, which are relevant to your business. I will share examples from my own experience with events and you will learn how they can be incorporated in your marketing strategy.

Presentation Slides »

November 15, 2019 — In just 3 years Spain has become the second most active country for local WordPress events, preceded only by the US. Meetups increased from 9 to 52 and the number of local WordCamps reached the amazing number of nine in 2018. This all happened on a territory smaller than the state of Texas. Having the opportunity to witness this amazing community growth from within I felt humbled and inspired. In this talk I will share how the active engagement of inspired local individuals, the support of companies from the WordPress ecosystem and the know-how taken from the global WordPress community has shaped this success story. I believe that the lessons we learnt in Spain can be beneficial for the growth of the Japanese WordPress community too.

Presentation Slides »